Email Campaigns Overview.

Email campaigns let you reach your loyalty members directly from your dashboard. Target specific segments, compose rich-text emails in multiple languages, and track delivery in real-time—all without leaving the platform.

What You Can Do

With email campaigns, partners can:

How It Works

The campaign wizard guides you through three simple steps:

1. Choose Audience → 2. Compose Message → 3. Review & Send

Step 1: Choose Your Audience

Select who should receive your email. Available segments include:

A live counter shows how many recipients match your criteria. You can also preview sample members before sending.

💡 Note: Segment types are filtered by your active feature permissions. For example, "Card members" and "Points below" only appear if Loyalty Cards is enabled for your account. "Stamps in progress" requires Stamp Cards, and "Has voucher" requires Vouchers. This keeps the wizard clean and relevant to your setup.

Step 2: Compose Your Message

Write your email using the rich text editor:

• Formatting — Bold, italic, underline, headings
• Structure — Bullet lists, numbered lists, blockquotes
• Links — Add clickable URLs
• Personalization — Use {name} for the member's name, {email} for their email

Multi-language support: Write content in your default language, then add translations. Each member receives the email in their preferred language with automatic fallback.

Step 3: Review & Send

Before sending, you can:

• Customize sender settings — Set a custom "From" name and reply-to address
• Preview the email — See exactly what members will receive
• Choose when to send — Send immediately or save as draft

Getting Started

1. Navigate to Partner Dashboard > Email Campaigns
2. Click Compose Email
3. Select your audience segment
4. Write your subject line and email content
5. Preview and send

Campaign Statuses

Member Unsubscribe

Every email includes a one-click unsubscribe link at the bottom. When members unsubscribe:

• They're immediately opted out of future campaigns
• You cannot re-subscribe them (compliance requirement)
• They can still receive transactional emails

Best Practices

Subject Lines

• Keep under 50 characters for mobile
• Be specific about the value inside
• Use personalization when relevant

Content

• Get to the point in the first sentence
• Use formatting to improve scannability
• Include a clear call-to-action

Targeting

• Start with engaged segments (recent activity, high points)
• Test with small audiences first
• Use language targeting for international audiences

Troubleshooting

Campaign Shows 0 Recipients

Cause: No members match your criteria with accepts_emails enabled.

Solution:

• Try a broader segment
• Check if members have opted out
• Ensure you've selected required configuration options

Emails Not Arriving

Cause: SMTP configuration issues or spam filters.

Solution:

• Verify system email settings in Administration
• Ask recipients to check spam folders
• Ensure your sending domain has proper SPF/DKIM records

Preview Shows {name} Instead of Actual Name

Expected behavior: The preview uses sample data. Live emails will show real member names.

Related Topics

• Partners Overview — Partner dashboard capabilities
• Customers Overview — Member email preferences
• Email Configuration — SMTP setup