About Reward Loyalty.
Reward Loyalty is self-hosted customer loyalty software for businesses, agencies, and multi-location operators. NowSquare builds and maintains it in the Netherlands, so organizations can run loyalty programs under their own brand and control their customer data.
- Product
- Reward Loyalty
- Company
- NowSquare
- Model
- Self-hosted software license
What Reward Loyalty does.
Businesses use Reward Loyalty to run points programs, digital stamp cards, vouchers, and prepaid passes. Customers collect and redeem through a browser-based wallet.
Programs and value
Choose how customers earn and use rewards. Run a stamp card for repeat visits, a points program for purchases, or a prepaid pass that staff sell and redeem at the counter.
- Points cards and rewards
- Digital stamp cards
- Prepaid passes
- Vouchers and batches
- Membership tiers and bonus hours
Retention and communication
Group members into segments and send email campaigns. Use referrals and predefined achievements to reward the actions your program supports.
- Achievements
- Referrals
- Member segments
- Email campaigns
- Automatic member messages
Counter and customer experience
Customers scan a QR code to join and open their wallet. Staff use a phone to find members, record visits or purchases, and redeem rewards.
- QR studio and scanning
- Member wallet and member cards
- Staff tools and reversals
- Business pages
- Installable web experience and offline card display
Operation and extension
Manage separate businesses in one installation, each with its own programs and staff access. Developers can work with the application source, API, and webhooks to connect other systems.
- Multi-business administration
- Branding and localization
- Analytics and ledger exports
- Agent API and webhooks
- Commerce and POS integration paths
What makes Reward Loyalty different.
A one-time software license
You pay for one installation and keep using the version you receive. Renewal gives you further updates and product support; it does not control access to your running software.
Unlimited businesses within one installation
An agency can add client businesses without buying a software subscription for each one. Each business has its own programs and scoped data.
Control over hosting and source code
You choose where the application runs and who maintains it. Your developer can inspect and change the source under the commercial license.
Your brand in the customer experience
Use your own domain and branding. Agencies can offer loyalty services under their own identity and manage separate businesses from one installation.
A browser-based workflow at the counter
Customers join through a QR code, and staff process rewards from a phone. You can start a counter-based program without a POS integration; connected sales workflows need a supported integration or development work.
Read our comparisons with Smile.io and Loopy Loyalty for product scope, hosting responsibilities, and pricing sources. Budget for hosting and maintenance when you compare total costs.
Who Reward Loyalty is for.
For organizations that want to own their loyalty software and have someone to operate it.
- Agencies and service providers. Teams that set up and manage branded loyalty programs for client businesses. See the agency operating model.
- Development teams. Teams that want an existing loyalty application they can extend, with customer and staff interfaces included.
- Multi-location and franchise operators. Businesses that need to organize programs and staff across locations. Review the franchise guide to check program boundaries before promising shared rewards across locations.
- Retail and service businesses. Cafés, restaurants, shops, salons, and gyms whose agency or developer runs an extra service for their regular customers.
The company behind Reward Loyalty.
NowSquare develops and maintains business software from the Netherlands.
Sem Kokhuis founded NowSquare in 2016. His product development work began in 1999, across internet agencies, a company he co-owned, and contracts for international businesses.
NowSquare builds products that businesses can run on their own infrastructure. For Reward Loyalty, that means customers receive the application source, choose their hosting, and retain the version they purchased even if they stop renewing support.
Product experience and ongoing maintenance
Sem is NowSquare’s founder and product architect. Across his career, he has shipped more than 20 products, including loyalty systems, commerce tools, and content management software.
Review the Reward Loyalty release history for shipped changes and the support scope for help with the application.
How to get started and work with us.
Evaluate the workflows
Try the live demo as a customer, staff member, and administrator. Check your intended program against the feature tour and documentation before buying.
Prepare your installation
Your technical team or hosting provider installs the application, sets up email, and configures the business and its programs. Follow the installation guide, then test earning and redemption with staff before launch.
Contact product support
Email [email protected] during your license’s support period. Include your license key, product version, and question or issue. Product support includes help when built-in features do not work as expected. Our extensive documentation covers every feature. The guides explain setup and use. Product support excludes custom development and server management. For custom project work, contact NowSquare about a separate paid agreement. Read the support scope.
Plan changes and updates
Read the release notes before updating and keep a backup of your installation. The developer documentation covers integration and development work. Review and test changes before deployment; this work is outside product support.
Licensing and ownership.
Buy a license for your installation. Add businesses without a per-business software charge.
License
$349 one-time
One license covers one installation, full application source, and unlimited businesses. You receive 12 months of updates and product support.
Renewal
$99 per year
Renewal stays optional. An installation can keep running on the latest release the license holder received.
Operation
Self-hosted
The buyer provides hosting, mail, backups, monitoring, security, updates, and service to the businesses using the installation.
Key facts about Reward Loyalty.
NowSquare builds and maintains the software. Your business controls the installation and the customer data you collect.
- Name
- Reward Loyalty
- Company
- NowSquare
- Company founded
- 2016 (NowSquare)
- Founder
- Sem Kokhuis, founder and product architect of NowSquare
- Location
- The Netherlands
- Website
- rewardloyalty.co
- License
- $349 one-time for one installation and unlimited businesses
- Updates and product support
- 12 months included; optional renewal at $99 per year
- Support
- [email protected]
- Category
- Self-hosted customer loyalty software
- Delivery
- Complete web application with source access under a commercial license
- Primary buyers
- Agencies, freelancers, developers, and brands with technical teams
- Customer experience
- A shared member account with separate programs from each business
- Staff experience
- Browser-based customer lookup, scanning, earning, redemption, pass use, and corrections
- Operator experience
- Administration, partner businesses, programs, permissions, reports, health checks, APIs, and integrations
Frequently asked questions.
Who owns and develops Reward Loyalty?
NowSquare develops and maintains Reward Loyalty. Sem Kokhuis founded the business in 2016. NowSquare operates from the Netherlands.
Is Reward Loyalty a subscription service?
NowSquare sells Reward Loyalty as self-hosted software under a one-time commercial license. You run it on your own hosting and can keep using the version you receive without renewing updates or support.
What does the license include?
The $349 license covers one installation, full application source, all included features, and unlimited businesses within that installation. It includes 12 months of updates and product support; renewal costs $99 per year and stays optional.
Can an agency use Reward Loyalty for several clients?
Yes. An agency can run separate client businesses within one licensed installation, with each business managing its own programs and scoped customer data. Each separate installation needs its own license.
Who hosts the software and controls customer data?
The license holder chooses the hosting provider and controls the installation and its database. Your business or technical provider handles hosting, backups, security, email delivery, and updates.
Do customers need to install an app?
No. Customers scan a QR code and use their loyalty wallet in a web browser. Staff can scan, award points or stamps, and redeem rewards from a phone.
How do we get support or evaluate the software?
Our extensive documentation covers every feature, including setup, usage, and configuration. Try the demo before buying. Product support includes help when built-in features do not work as expected during your support period. Email [email protected] with your license key, product version, and question or issue.
Product documentation and buying information.
Check requirements before installation and review the license terms before purchase.