Brand assets

The Reward Loyalty identity.

A precise mark for loyalty software you own. Download the approved logos and use them with the spacing, colour, and scale shown here.

Download complete brand kit View logo variants

Primary horizontal · reverse

Symbol: The Keep
Master: 128 × 128
Wordmark: Plus Jakarta Sans 650
Micro minimum: 16 px

The symbol

The Keep.

An anchored frame holds one earned reward. The business owns the relationship; the customer's return fills the centre.

Ink + Ember on Paper

Three outer corners are radiused. The fourth stays square and plants the mark at its lower left. Inside, the core repeats the form in the opposing direction: reward held by relationship, not placed beside it.

Frame: 112 box · 16 thick
Core: 46 box · opposing corner
Colours needed: One or two

Paper + Amber on Night

Approved lockups

One name, held at every scale.

Use the horizontal lockup by default. Choose the stacked form for centred compositions, the compact form for navigation, and the symbol only when context already carries the name.

Primary horizontalsymbol 88 · gap 19 · cap 45

Compact navigation28–32 px · single ink

Stackedsymbol 96 · gap 33 · one line

Clear space 2u = 16 Master 128 · u = 8

Geometric skeleton

A grid with permission to be seen.

The 8-unit scaffold controls the proportions. The Ember outline records the small optical correction that lets the inner reward sit calmly inside the frame.

Master: 128 × 128 · unit 8
Bounding box: 112 × 112 · 14u
Frame: 16 thick · 2u
Outer radius: 32 · anchor corner 0
Inner radius: 16 · concentric
Negative gap: 17 uniform
Core: 46 × 46 · r13 / r0
Clear space: 16 on every side

Colour and typography

Warm precision, one earned accent.

Ember belongs to light surfaces. Amber lifts the core on Night and Ink. They are contextual variants, not interchangeable decoration.

#15171E

NightPrincipal dark field

#201D1A

InkMark and wordmark on light

#FAF9F7

PaperWarm base and reverse mark

#C2410C

EmberCore and app field on light

#F59E0B

Amber on darkContrast lift on Night or Ink

Wordmark and display

Plus Jakarta Sans

650 / −0.032 em

Reading face

Source Sans 3

Clear product guidance at every size.

Both families are served from Reward Loyalty infrastructure. No font CDN is required.

Space and scale

Give the mark room to hold.

Clear space equals two grid units, or 16 units around the 128-unit master. At small sizes, geometry becomes simpler before clarity is lost.

2u clear spaceKeep 16 units open on every side.

32 px and abovePrimary geometry. Ember core permitted.

24 px minimumUse one ink when detail needs restraint.

16 px microThicker frame, tighter gap, one colour.

Usage

Keep the identity intact.

Start with the supplied master. Choose the variant from its field, then leave the geometry alone.

Preserve the clear space.
Match the logo variant to the background.
Keep the mark flat and unaltered.
Use the symbol alone when context carries the name.

Do not

Stretch, rotate, crop, outline, or add effects.
Change the proportions or corner geometry.
Substitute another orange or use Ember on Night.
Typeset a replacement wordmark.

Download library

The approved masters.

Every lockup is outlined for reliable SVG use. Every PNG comes from the same master. Nothing depends on an installed font.

Complete brand kit 18 SVG · 18 PNG · usage notes Download ZIP

Horizontal lockups

4 variants

horizontal

Horizontal lockup on light

The default full logo on light fields.

SVG PNG

horizontal

Horizontal lockup on dark

The default full logo on Night or Ink.

SVG PNG

horizontal

Monochrome Ink horizontal lockup

Use when production allows one dark ink.

SVG PNG

horizontal

Monochrome Paper horizontal lockup

Use for one-colour reverse production.

SVG PNG

Stacked lockups

4 variants

stacked

Stacked lockup on light

Use for centred or near-square layouts on light.

SVG PNG

stacked

Stacked lockup on dark

Use for centred or near-square layouts on dark.

SVG PNG

stacked

Monochrome Ink stacked lockup

Use for centred one-colour applications on light.

SVG PNG

stacked

Monochrome Paper stacked lockup

Use for centred one-colour reverse applications.

SVG PNG

Standalone symbols

4 variants

symbol

Primary symbol on light

Use on Paper and other quiet light fields.

SVG PNG

symbol

Primary symbol on dark

Use on Night or Ink fields.

SVG PNG

symbol

Monochrome Ink symbol

Use for one-colour print, engraving, and light fields.

SVG PNG

symbol

Monochrome Paper symbol

Use for one-colour reverse applications.

SVG PNG

Compact lockups

2 variants

compact

Compact Ink lockup

Use in navigation and restrained small horizontal spaces.

SVG PNG

compact

Compact Paper lockup

Use in dark navigation and restrained small spaces.

SVG PNG

Micro symbols

2 variants

micro

Micro Ink symbol

Use from 16 to 24 px on light fields.

SVG PNG

micro

Micro Paper symbol

Use from 16 to 24 px on dark fields.

SVG PNG

Application icons

2 variants

app icon

Ember app icon

The primary application tile.

SVG PNG

app icon

Ink app icon

The restrained dark application tile.

SVG PNG

A simple boundary

Refer to Reward Loyalty accurately.

The supplied files may identify Reward Loyalty in your work. Do not use the logo to imply endorsement, partnership, or ownership.

Questions about usage? Contact support