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Data Privacy

GDPR loyalty
software.

Your server. Your data. Your jurisdiction. No third-party processors. GDPR by architecture.

The GDPR problem with SaaS loyalty.

When you use SaaS loyalty software, your customer data is processed by a third party. GDPR Article 28 requires you to sign a Data Processing Agreement with every third-party processor. You must verify their data handling practices. You are responsible for their compliance.

Most SaaS loyalty platforms store data on US-based cloud infrastructure. For EU businesses, this creates additional complexity around international data transfers (GDPR Chapter V). Standard Contractual Clauses, adequacy decisions, and transfer impact assessments add legal overhead.

With self-hosted software, the third-party processor does not exist. Customer data stays on your server, in your data center, in your jurisdiction. GDPR compliance becomes straightforward because you control the entire data pipeline.

GDPR compliance: self-hosted vs SaaS.

Requirement Self-Hosted SaaS
Data controller You You
Data processor You (no third party) SaaS vendor (third party)
DPA required No (same entity) Yes, with every vendor
Data location Your server, your choice Vendor cloud (often US)
International transfer Not applicable if local Requires SCCs or adequacy decision
Right to erasure (Art. 17) Direct database access Depends on vendor implementation
Right to portability (Art. 20) Full database export Limited to vendor export features
Audit trail Tamper-proof logs on your server Depends on vendor
Breach notification Full control of incident response Depends on vendor disclosure speed
Vendor shutdown risk None. Software is yours Data access at risk

GDPR features in Reward Loyalty.

Consent management

Cookie consent banners and opt-in mechanisms. Members explicitly consent to data collection. Consent records are logged.

Data export

Full member data export for GDPR Article 15 access requests. Export in standard formats.

Data deletion

Complete member data deletion for GDPR Article 17 erasure requests. Removes all personal data while maintaining anonymized transaction records for business accounting.

Tamper-proof audit logging

Every administrative action is logged with timestamps, IP addresses, and user identity. Logs cannot be edited or deleted.

Complete data isolation

In multi-tenant deployments, each business has complete data isolation. Business A cannot access Business B data. Enforced at the database level.

Encryption

Data encrypted at rest and in transit. SSL/TLS required. Passwords hashed with bcrypt.

Beyond GDPR.

Reward Loyalty is designed for global privacy compliance, not just GDPR. The same architecture that makes GDPR straightforward also satisfies:

  • CCPA (California Consumer Privacy Act): Right to know, right to delete, right to opt-out of sale
  • LGPD (Brazil General Data Protection Law): Consent-based processing, data portability

Self-hosting means your data compliance posture is determined by your own infrastructure choices, not by a third-party vendor's policies that can change without notice.

Your data stays yours.

Self-hosted loyalty. No third-party processors. From $69.

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