Designing Your Cards.
Customize the look and feel with logos, backgrounds, and icons
Visual design makes your stamp cards memorable and engaging. Upload custom images, choose recognizable icons, and create a branded experience that customers love.
Visual Elements
Your stamp card includes several customizable visual elements:
- Logo — Your business or program logo
- Background image — Full-card background visual
- Stamp icon — Symbol displayed on each stamp
- Colors — Derived from your images and branding
Choosing Stamp Icons
Emoji Picker
Stamp cards use emojis as stamp icons, allowing you to choose from thousands of universally recognized symbols. The emoji picker provides easy access to the full emoji library.
To select an icon:
- Open the emoji picker in the Stamp Configuration tab
- Browse categories (Smileys, Food, Activities, etc.) or search
- Click your preferred emoji
- See live preview on the stamp card
- Emoji is saved with your stamp card
Stamp Count Options
Choose from six curated stamp counts, each designed for optimal visual display:
| Stamps | Grid Layout | Best For |
|---|---|---|
| 5 | 5×1 (single row) | Quick rewards, simple programs |
| 6 | 3×2 grid | Balanced, compact design |
| 8 | 4×2 grid | Popular choice, symmetrical |
| 9 | 3×3 grid | Perfect square, premium feel |
| 10 | 5×2 grid | Traditional loyalty programs |
| 12 | 4×3 grid | Extended programs, higher value rewards |
Why curated options? These specific counts ensure your stamp cards always display with balanced, pixel-perfect grids that look professional on all devices.
Icon Recommendations by Industry
Coffee Shops: ☕ Coffee cup (classic choice) 🥤 Beverage cup 🍵 Tea cup
Restaurants: 🍕 Pizza slice 🍔 Burger 🍽️ Plate and utensils 🥘 Food bowl
Retail: 🛍️ Shopping bag 🎁 Gift box 👕 Clothing 📦 Package
Services: ✂️ Scissors (salon) 🔧 Wrench (repair) 💆 Spa/massage 🏋️ Fitness
General Loyalty: ⭐ Star (universal) 💎 Diamond (premium) 🏆 Trophy (achievement) ✨ Sparkles (special)
Icon Best Practices
Choose recognizable symbols: Customers should instantly understand what your business offers.
Ensure cross-platform compatibility: Test that your icon displays correctly on iOS, Android, and web browsers.
Consider light and dark mode: Some emojis look different in dark mode. Preview both.
Match your brand: The icon should align with your business identity and the reward offered.
Keep it simple: Avoid overly complex icons that don't scale well at small sizes.
Uploading Logo Images
Logo Specifications
Format: JPG, PNG, or WebP Size limit: 5MB Recommended dimensions: 500x500px (square) Aspect ratio: 1:1 (square)
Logo Design Tips
Use high resolution: Upload at least 500x500px for crisp display on all devices.
Square format works best: Circular or square logos display perfectly. Horizontal logos may be cropped.
Transparent backgrounds: PNG with transparency looks professional and adapts to any background.
Ensure readability: Logo should be clear at small sizes (displayed at 80-120px typically).
Brand consistency: Use your official logo for recognition and trust.
Uploading Process
- Navigate to the Media tab in your stamp card form
- Click Choose File under Logo
- Select your image file
- Preview appears immediately
- Adjust if needed or confirm
To replace:
- Click Remove on current logo
- Upload new image
Adding Background Images
Background Specifications
Format: JPG, PNG, or WebP Size limit: 10MB Recommended dimensions: 1200x600px (horizontal) Aspect ratio: 2:1 (horizontal rectangle)
Background Design Tips
Choose relevant imagery:
- Coffee beans for coffee shops
- Food photography for restaurants
- Product shots for retail
- Lifestyle images for services
Ensure good contrast: Background should not make text unreadable. Use the opacity slider to adjust.
Avoid busy patterns: Simple, clean backgrounds work better than complex patterns.
Test on mobile: Backgrounds display differently on small screens. Preview on various devices.
Brand alignment: Use images that reflect your brand aesthetic and values.
Background Opacity
Field: Background Opacity Range: 0-100% Default: 60%
Controls how transparent the background image appears.
Lower opacity (30-50%):
- Background is subtle
- Text is highly readable
- Clean, professional look
Medium opacity (50-70%):
- Balanced visibility
- Background adds atmosphere
- Text remains clear
Higher opacity (70-100%):
- Background is prominent
- May reduce text readability
- Use only with high-contrast images
Recommendation: Start at 60% and adjust based on your specific image.
Uploading Process
- Navigate to the Media tab
- Click Choose File under Background
- Select your image
- Preview appears with current opacity
- Adjust opacity slider
- Preview updates in real-time
- Save when satisfied
Design Examples
Coffee Shop
Logo: Coffee shop logo (circular, brown tones) Background: Coffee beans close-up Opacity: 50% Icon: ☕ Coffee cup Result: Warm, inviting, clearly coffee-focused
Restaurant
Logo: Restaurant logo (elegant script) Background: Plated dish photography Opacity: 40% Icon: 🍽️ Plate and utensils Result: Appetizing, upscale, food-focused
Retail Store
Logo: Store logo (modern, colorful) Background: Product display or store interior Opacity: 55% Icon: 🛍️ Shopping bag Result: Vibrant, shopping-oriented, brand-forward
Spa/Wellness
Logo: Spa logo (calming, minimal) Background: Zen stones or peaceful scene Opacity: 45% Icon: 💆 Massage symbol Result: Relaxing, serene, wellness-focused
Responsive Design Considerations
Your stamp card displays on various screen sizes:
Mobile (most common):
- Logo: 80-100px
- Background: Scales to fit
- Icon: 40-50px per stamp
Tablet:
- Logo: 100-120px
- Background: Wider display
- Icon: 50-60px per stamp
Desktop:
- Logo: 120-150px
- Background: Full width
- Icon: 60-80px per stamp
Design for mobile first: Ensure your logo and background look great on small screens, and they'll scale beautifully to larger displays.
Accessibility Considerations
Color Contrast
Ensure sufficient contrast between:
- Text and background
- Logo and background
- Icons and background
Test with:
- Light mode
- Dark mode
- Various screen brightness levels
Alt Text
While not configurable in the form, the system automatically generates descriptive alt text for accessibility:
- Logo: "[Business name] logo"
- Background: "[Program title] background"
- Icons: "[Icon name] stamp icon"
Visual Clarity
Avoid:
- Very light text on light backgrounds
- Very dark text on dark backgrounds
- Low-contrast color combinations
Prefer:
- High contrast
- Clear, legible fonts
- Simple, recognizable icons
Updating Design Elements
Editing Existing Stamp Cards
To update visual elements on an active stamp card:
- Navigate to Stamp Cards list
- Click Edit on the program
- Go to Media tab
- Upload new images or change opacity
- Click Save
Changes take effect immediately:
- Customers see updated design
- Existing enrollments retain progress
- No impact on stamp counts or rewards
A/B Testing Designs
Test different visual approaches:
Create variations:
- Duplicate your stamp card
- Change only the visual elements
- Run both programs simultaneously
- Compare enrollment and completion rates
Analyze results:
- Which design attracts more enrollments?
- Which has higher completion rates?
- Which generates more customer feedback?
Implement winners:
- Keep the best-performing design
- Deactivate underperforming variations
- Apply learnings to future programs
Image Optimization
File Size
Keep images under recommended limits:
- Logos: 500KB or less
- Backgrounds: 2MB or less
Benefits:
- Faster page loading
- Better mobile experience
- Reduced bandwidth usage
Tools for compression:
- TinyPNG (online)
- ImageOptim (Mac)
- Squoosh (web-based)
Format Selection
PNG:
- Best for logos with transparency
- Supports alpha channel
- Slightly larger file sizes
JPG:
- Best for photographic backgrounds
- Smaller file sizes
- No transparency support
WebP:
- Modern format
- Best compression
- Excellent quality
- Supported on all modern browsers
Recommendation: Use WebP when possible, PNG for logos, JPG for photos.
Troubleshooting Design Issues
"Image file too large"
Cause: File exceeds size limit Solution: Compress image before uploading
"Image appears stretched"
Cause: Wrong aspect ratio Solution: Use recommended dimensions (square for logo, 2:1 for background)
"Text is unreadable"
Cause: Background too prominent Solution: Lower background opacity to 40-50%
"Logo looks blurry"
Cause: Low resolution image Solution: Upload higher resolution (minimum 500x500px)
"Background doesn't display"
Cause: File format not supported or upload failed Solution: Use JPG, PNG, or WebP and try uploading again
Next Steps
- Monitoring Performance — Track how design affects engagement
- Best Practices — Design tips for maximum impact
- Creating Your First Program — Complete setup guide