Vouchers Overview.
Introduction to digital vouchers, batch campaigns, and QR code claiming for scalable promotions.
Vouchers turn your marketing campaigns into trackable, digital promotions. Create individual discount codes or generate thousands of unique vouchers for large-scale campaigns. Members add vouchers to My Cards, claim exclusive offers via QR codes, and redeem them at your physical locations.
💡 Beta Feature: Vouchers are fully functional and ready for production use. We're actively gathering feedback to refine the experience.
What Are Vouchers?
Vouchers are digital discount codes that provide instant value—percentage discounts, fixed dollar amounts, or free products. They're the modern replacement for paper coupons, with sophisticated tracking, targeting, and analytics built in.
Common examples:
- SUMMER20 — 20% off your order
- SAVE10 — $10 off orders over $50
- FREECOFFEE — Free medium coffee with any purchase
Two Ways to Create Vouchers
Manual Vouchers
Create individual vouchers with full customization. Perfect for:
- Ongoing promotions ("WELCOME15" for new customers)
- VIP-exclusive offers
- Targeted discounts for specific members
Manual vouchers can be made publicly visible so members discover and add them to My Cards.
Batch Generation
Generate hundreds or thousands of unique voucher codes from a template. Perfect for:
- Email marketing campaigns
- In-store QR code promotions
- Social media giveaways
- Event handouts
Each batch voucher has a unique code. Members claim them by scanning a QR code—one voucher per member.
How Members Get Vouchers
Save Public Vouchers
Members browse publicly visible vouchers and add them to My Cards with a single tap. The voucher appears in My Cards ready to use anytime before expiration.
Claim via QR Code
For batch campaigns, you share a QR code (printed in-store, on flyers, or posted online). Members scan the QR code to claim their unique voucher from the batch. Once claimed:
- The voucher appears in their "My Cards"
- They receive a confirmation email
- They can redeem it at checkout
Targeted Vouchers
Create vouchers for specific members (birthday discounts, win-back campaigns). These appear directly in the member's My Cards without needing to add or claim.
How Redemption Works
When a member is ready to use their voucher:
- Member opens voucher in My Cards
- Shows QR code to staff at checkout
- Staff scans the voucher QR code
- System validates eligibility, expiry, and limits
- Discount applied to the purchase
- Redemption recorded with full audit trail
Discount Types
Choose from three voucher types:
| Type | Example | Best For |
|---|---|---|
| Percentage Off | 20% off (up to $50 max) | General promotions |
| Fixed Amount | $10 off orders over $25 | Minimum purchase incentives |
| Free Product | Free medium coffee | Product trials, add-ons |
See Voucher Types & Discount Options for detailed guidance.
Targeting & Rules
Control who can use vouchers and how:
- Membership Tiers — Only Gold and Platinum members
- New Members — Customers who joined within X days
- First Order — Valid only on first purchase
- Minimum Purchase — Order must reach threshold
- Usage Limits — Per-member or total cap
- Validity Period — Start and end dates
See Advanced Targeting & Eligibility for strategies.
Visual Customization
Make vouchers match your brand:
- Background Colors — Primary color with opacity control
- Background Images — Custom graphics (800×600px recommended)
- Text Colors — Ensure readable contrast
- Logos — Your brand logo (square, up to 400×400px)
Voucher cards display beautifully across devices with consistent 4:3 aspect ratio.
Analytics
Track voucher performance with detailed metrics:
| Metric | What It Measures |
|---|---|
| Views | How many times customers viewed the voucher |
| Claims | Batch vouchers claimed via QR code |
| Redemptions | Total successful uses in-store |
| Discount Given | Total monetary value of all discounts |
| Redemption Rate | Claimed vs. redeemed percentage |
Compare time periods to identify trends and optimize campaigns.
Getting Started
For Business Owners:
- Creating Vouchers — Individual voucher setup
- Batch Generation — Generate hundreds of codes
- Managing Batches — Pause, resume, track campaigns
- Voucher Types — Choose the right discount
- Advanced Targeting — Reach the right customers
- Visual Customization — Brand your vouchers
- Voucher Analytics — Measure success
For Staff:
- Validating Vouchers — Process redemptions at checkout
For Customers:
- Adding Vouchers — Add offers to My Cards
- Claiming via QR Code — Claim exclusive batch vouchers
- Redeeming In-Store — Use your vouchers at checkout
- Finding Vouchers — Discover available offers
Related Topics
- Loyalty Cards — Points-based programs (long-term engagement)
- Stamp Cards — Punch card programs (quick wins)
- Understanding Clubs — Organize staff and campaigns