Voucher Performance Analytics.

Analytics help you understand which vouchers are working and why. Track views, redemptions, discount amounts, and member engagement to optimize your promotional campaigns.

💡 Beta Feature: Analytics are actively being refined. We welcome feedback on what metrics would be most valuable for your business.

Analytics Overview

Access voucher analytics from Campaigns > Vouchers > Analytics.

The overview page shows all your vouchers with key metrics at a glance:

Understanding Each Metric

Views

How many times customers have viewed the voucher detail page.

How it's tracked: Cookie-based, one view per visitor per session (24 hours). Repeat visits from the same person don't count as new views.

Why it matters: High views show your voucher is getting attention. Low views may indicate visibility or promotion issues.

Interpretation:

• High views, low redemptions → Offer may not be compelling enough
• Low views, high redemptions → Voucher is working but needs more exposure
• High views, high redemptions → Winning combination

Times Used

Total number of successful redemptions.

Why it matters: This is the ultimate measure of voucher success. Redemptions mean customers took action.

Interpretation:

• Track against your goals (100 redemptions in first week)
• Compare across vouchers (which types perform best)
• Monitor for unusual patterns (sudden spikes or drops)

Total Discount Given

Sum of all discount amounts across all redemptions.

Why it matters: This is your campaign cost. Ensure you're getting value (customer acquisition, increased sales) for the discount investment.

Example:

• 50 redemptions × average $8 discount = $400 total discount given
• If those 50 customers spent $2,500 total, your discount cost was 16% of revenue

Unique Members

Number of different customers who have redeemed this voucher.

Why it matters: Shows customer reach. 100 redemptions by 100 members is different from 100 redemptions by 10 members.

Interpretation:

• Unique Members < Times Used → Some customers using multiple times (if allowed)
• Unique Members = Times Used → Each customer used it once
• Higher unique count → Broader customer reach

Sorting & Filtering

Sort Options

Sort your voucher list by:

Filtering

Only show active vouchers: Hide expired or deactivated vouchers to focus on current campaigns.

Detailed Voucher Analytics

Click View Details on any voucher to access in-depth analytics.

Time Range Selection

Choose from:

Use navigation arrows to view previous periods.

Statistics Dashboard

Each metric shows:

1. Current Period Value — The number for selected time range
2. Previous Period Value — Same metric from comparison period
3. Percentage Change — Growth or decline
4. Trend Indicator — Up (↑), Down (↓), or Stable (→)

Example:

Voucher Views
This Month: 1,234
Last Month: 890
Change: +38.7% ↑

Interpreting Trends

For most metrics, positive is good. But for "Total Discount Given," negative growth might actually be desirable (cost control).

Views Chart

Line chart showing views over time:

• X-axis: Time periods (days, weeks, months, years based on range)
• Y-axis: View count
• Interaction: Hover for exact values

What to look for:

• Spikes on specific dates (promotions, events)
• Gradual trends (growing or declining interest)
• Day-of-week patterns (weekend vs. weekday)
• Correlation with marketing activities

Calculating Key Ratios

Conversion Rate

Conversion Rate = (Redemptions / Views) × 100

Example: 50 redemptions from 1,000 views = 5% conversion rate

Average Discount per Redemption

Average Discount = Total Discount Given / Times Used

Example: $400 total discount / 50 redemptions = $8 average

Track this to ensure individual discounts match expectations.

Customer Acquisition Cost (if new customers)

CAC = Total Discount Given / New Customers Acquired

Example: $400 discount / 30 new customers = $13.33 per customer

Compare against customer lifetime value to assess ROI.

Analyzing Campaign Performance

Comparing Vouchers

View multiple vouchers side-by-side in the overview to identify:

• Top performers: High views AND redemptions
• Hidden gems: Low views but high conversion
• Underperformers: High views but few redemptions
• Costly campaigns: High discount given with low unique members

Questions to Ask

1. Which voucher type performs best? Compare percentage vs. fixed vs. free product
2. What's the optimal discount level? Does 20% outperform 15%?
3. When do customers engage? Weekend vs. weekday patterns
4. Which targeting works? New members vs. all members vs. VIPs

A/B Testing Approach

Create similar vouchers with one variable changed:

Test discount level:

• SUMMER15: 15% off
• SUMMER20: 20% off
• Compare redemptions and discount cost

Test minimum purchase:

• SPEND25: $10 off $25+
• SPEND50: $10 off $50+
• Compare redemptions and average order value

Taking Action on Data

High Views, Low Redemptions

The voucher is being seen but not used.

Possible causes:

• Discount not compelling enough
• Requirements too strict (minimum purchase, eligibility)
• Expiration too soon
• Design doesn't convey value

Actions:

• Increase discount or remove minimum
• Extend validity period
• Improve voucher design
• Simplify eligibility rules

Low Views

The voucher isn't being discovered.

Possible causes:

• Not marked as public or homepage featured
• No promotional support
• Customers don't know to look for vouchers

Actions:

• Enable "Show on Homepage"
• Share on social media
• Email to customer list
• Add in-store signage

High Discount Cost

Spending more on discounts than expected.

Possible causes:

• No maximum discount cap (percentage vouchers)
• Very attractive offer driving high volume
• Missing minimum purchase requirement

Actions:

• Add or lower the discount cap
• Introduce minimum purchase
• Reduce total usage limit
• End campaign early if needed

One Customer, Many Redemptions

Single customer using voucher excessively.

Check:

• Is per-member limit set?
• Is single-use enabled?

Actions:

• Enable single-use or set per-member limit
• For existing voucher, deactivate and create new with limits

Exporting Data

Currently, analytics are viewable in the dashboard. Data export features are planned for future releases.

For now, you can:

• Screenshot key metrics
• Record metrics manually for tracking
• Use the dashboard for ongoing monitoring

Best Practices

Regular Review

• Daily: Check active campaigns for anomalies
• Weekly: Review conversion rates and trends
• Monthly: Comprehensive campaign analysis
• Per Campaign: Post-campaign review when voucher expires

Documentation

Keep records of:

• Campaign goals (target redemptions, budget)
• Actual performance (redemptions, cost)
• Lessons learned (what worked, what didn't)

This historical data helps optimize future campaigns.

Acting Fast

If a voucher is underperforming:

• Diagnose quickly (views, conversion, eligibility)
• Make changes (edit is usually immediate)
• Monitor impact

If a voucher is over-performing (costing too much):

• Reduce limits or deactivate
• Learn from the success for future campaigns

Next Steps

• Creating Vouchers — Create optimized vouchers
• Advanced Targeting — Improve targeting
• Best Practices — Campaign optimization tips