Voucher Types & Discount Options.

Every voucher needs a discount type. This determines how customers benefit and how the discount is calculated at checkout. Choose the type that best fits your campaign goals.

Available Discount Types

Percentage Off Discount

Take a percentage off the customer's order total.

How It Works

Order Total: $80.00
Voucher: 20% off
Discount: $16.00
Customer Pays: $64.00

Configuration

Discount Value Enter the percentage (e.g., 20 for 20% off).

Maximum Discount Cap (optional) Limit the maximum discount amount. Protects margins on large orders.

Voucher: 20% off, max $50
Order: $400.00
Calculated: $80.00 (20%)
Capped: $50.00
Customer Pays: $350.00

When to Use

• General promotions — "Summer Sale: 20% off everything"
• Member rewards — "Gold members get 15% off"
• Flash sales — "Today only: 25% off"

Considerations

Pros:

• Scales with order size (bigger orders = bigger savings)
• Easy for customers to understand
• Feels like a better deal on larger purchases

Cons:

• Can get expensive on very large orders (use cap)
• Smaller orders = smaller discounts (may not feel significant)

Examples

Fixed Amount Discount

Subtract a fixed dollar amount from the order total.

How It Works

Order Total: $65.00
Voucher: $15 off
Discount: $15.00
Customer Pays: $50.00

Configuration

Discount Value Enter the amount in the smallest currency unit (cents for USD).

Example: For $10 off, enter 1000 (1000 cents = $10).

Minimum Purchase (recommended) Set a threshold to ensure profitability.

Voucher: $10 off orders over $40
Order: $55.00 ✓ (meets minimum)
Discount: $10.00
Customer Pays: $45.00

Order: $35.00 ✗ (below minimum)
Discount: $0.00 (voucher doesn't apply)

When to Use

• Minimum purchase incentives — "$10 off when you spend $50"
• Clear value propositions — "$25 off your next visit"
• Budget-controlled promotions — Fixed cost per redemption

Considerations

Pros:

• Predictable cost per redemption
• Clear value proposition for customers
• Works well with minimum purchase requirements

Cons:

• Less exciting on large orders (20% of $200 = $40, but $10 off = $10)
• May not incentivize larger baskets

Examples

Free Product Discount

Give a specific product free with purchase.

How It Works

Order: Burger + Fries
Voucher: Free medium drink
Result: Burger + Fries + FREE Medium Drink

The product is added to the order at no charge. Staff selects the free item during redemption.

Configuration

Free Product Name Enter what the customer receives. This appears on the voucher.

Examples:

• "Free Medium Coffee"
• "Free Appetizer"
• "Free Dessert of Choice"
• "Free Regular Fries"

💡 Tip: Be specific enough to prevent confusion but flexible enough for staff to apply.

Minimum Purchase (optional) Require a minimum spend to get the free item.

Voucher: Free dessert with $20 purchase
Order: $25.00 ✓
Result: Order + free dessert

When to Use

• Product sampling — "Try our new latte free"
• Add-on promotions — "Free fries with any burger"
• Surprise & delight — "Free birthday dessert"

Considerations

Pros:

• Introduces customers to new products
• Creates memorable experiences
• Cost is the item's cost price (often minimal)

Cons:

• No monetary discount shown (some customers prefer $X off)
• Staff must know how to apply
• Product availability required

Examples

Choosing the Right Type

Use Percentage Off When:

• Running general "sale" promotions
• Rewarding loyalty tiers with better discounts
• You want discounts to scale with spending
• Marketing message is "X% off"

Use Fixed Amount When:

• You have specific cost budgets per voucher
• Driving minimum purchase thresholds
• Marketing message is "$X off"
• Want predictable redemption costs

Use Free Product When:

• Launching or promoting specific products
• Creating memorable experiences
• The free item has low cost but high perceived value
• Marketing message is "Free [product]"

Combined Strategies

Different discount types serve different goals in your marketing mix:

Impact on Analytics

All discount types track:

• Total discount given
• Redemption count
• Average discount per redemption
• Redemption by time period

This helps you compare which type performs best for your business.

Related Topics

• Creating Vouchers — Set up your voucher
• Advanced Targeting — Who can use the voucher
• Voucher Analytics — Measure performance