Membership Tiers.

Membership tiers transform your loyalty program from simple point accumulation into a status-driven engagement platform. Create levels like Bronze, Silver, Gold, and Platinum where members automatically progress based on their loyalty activity.

Why Use Tiers?

Tiers encourage repeat engagement by rewarding your best customers with visible status symbols and tangible benefits. Similar to airline frequent flyer programs, tiers create aspirational goals that motivate customers to spend more.

Benefits of tiers:

• Increased engagement: Customers work toward the next level
• Higher retention: VIP status creates emotional attachment
• Better rewards: Top customers get multiplied points and discounts
• Clear progression: Visual progress tracking motivates action

How Tiers Work

Club-Level Architecture

Tiers operate at the club level, not the individual card level. This mirrors real-world loyalty programs like airline frequent flyer status or hotel elite tiers.

• Each club (business) can configure one tier system
• Members earn a single tier status per club
• That status applies to all loyalty cards within that club

Example: A coffee chain has three loyalty cards (Classic, Premium, Student). A member earning points across any of these cards accumulates toward one shared tier status. If they reach Gold, all three cards reflect Gold status and benefits.

Lifetime Points Qualification

Tiers are based on lifetime points earned, not current balance. This distinction matters:

• Lifetime points: Total points ever earned (never decreases)
• Current balance: Available points to spend (decreases with redemptions)

A member who earned 10,000 lifetime points but spent most of them still maintains their tier status. Tiers reward loyalty history, not just current spending power.

Before You Start

💡 Tiers are optional. Your loyalty program works perfectly without them—point multipliers simply default to 1.0. Add tiers when you're ready to reward your most loyal customers with VIP status and bonus benefits.

Create your loyalty cards and rewards first. Tiers enhance existing programs—they work best when you already have:

• At least one club created
• Active loyalty cards
• Members using your program

Creating Your First Tier

1. Go to Tiers in the partner sidebar (under Campaigns)
2. Click Create New Tier
3. Fill in the tier details across four tabs

Tab 1: Details

Level numbers determine tier hierarchy and the starting tier. The active tier with the lowest level is automatically the default starting point for new members. Start at 0 for your base tier, then use 1, 2, 3 for higher tiers. Each level number must be unique within a club to avoid ambiguity.

Tab 2: Qualification

Set the requirements members must meet to unlock this tier:

Evaluation Mode determines how multiple thresholds are checked when more than one is set:

To evaluate on a single metric (points only, spend only, or transactions only), set just that threshold and leave the others empty.

The lowest-level tier (level 0) does not need thresholds. It automatically serves as the starting point for new members.

Tab 3: Benefits

Configure the rewards members receive at this tier:

Points multiplier must be between 0.1 and 10.0. Values below 1.0 reduce earned points; values above 1.0 increase them. A 2.0× multiplier means a purchase that normally earns 100 points will earn 200 points.

Redemption discount must be between 0.00 and 1.00. A 0.05 discount means rewards cost 5% fewer points.

Tab 4: Appearance

Choose how the tier appears to members:

Use recognizable emojis and vibrant colors that work in both light and dark mode.

Common Tier Structures

Coffee Shop Example

Bronze is the default tier (all new members start here). Platinum offers double points on every purchase.

Restaurant Example

This structure uses spend thresholds instead of points. Elite members get 75% more points and 10% off all rewards.

How Tier Progression Works

Members are automatically evaluated after every transaction:

1. Customer makes a purchase or redeems a code
2. Transaction is processed and points are awarded
3. System checks member's qualifying stats (lifetime points, spend, transactions)
4. System finds the highest tier the member qualifies for
5. If different from current tier:
   • Member is upgraded (or downgraded if enabled)
   • New tier is assigned
   • Member receives email notification
   • Activity log entry is created

History is preserved. When a member's tier changes, the old assignment stays in the database (marked inactive) for audit purposes.

Deactivating and Reactivating Tiers

When you deactivate a tier, all members assigned to it are automatically re-evaluated and moved to the highest remaining tier they qualify for. If no other tier qualifies, they fall back to the default (lowest-level) tier.

When you reactivate a tier, members on lower-level tiers are automatically re-evaluated. Any member who qualifies for the reactivated tier (or a higher one) is upgraded. Members already on higher tiers are not affected.

How Members See Tiers

When Tiers Display

Tiers only appear to members when they've earned them. Specifically:

Tier shows if:

• Member has earned lifetime points greater than zero in your club
• Member has an active tier assignment
• Member is viewing a card from your club

Tier does not show if:

• Member has zero lifetime points (default tier, not earned)
• Member is viewing a card from a different club
• Your club has no tier system configured

Display Locations

Members see their tier status in multiple places:

Associated Cards Feature

Tier cards show members which loyalty cards the tier applies to. This helps them understand the relationship between their tier and their cards.

What members see:

• "Applies to X cards" header
• Horizontal row of card chips
• Each chip shows card color, name, and a navigation arrow
• Clicking a chip navigates to that card

Display rules:

• Only active, non-expired cards appear
• Only cards in the member's My Cards
• Maximum 5 cards displayed
• Section hidden if no qualifying cards exist

Multiplier Badges

Cards with tier multipliers greater than 1× display a glassmorphic badge in card grids. The badge shows the tier emoji and multiplier value (e.g., "🥇 2.0×"). This visual indicator helps members quickly identify which cards offer bonus earning.

Best Practices

Tier Structure Design

Start with 3-4 tiers maximum. More tiers create confusion. Bronze, Silver, Gold, Platinum is a proven structure.

Start your base tier at level 0. The lowest-level active tier automatically becomes the starting point for new members. Thresholds on this tier are not required.

Use unique level numbers. Each tier within a club must have a distinct level number. Duplicate levels are rejected to prevent ambiguous default-tier assignment.

Increase benefits gradually. Each tier should feel meaningfully better than the last, but not so much that lower tiers feel worthless.

Icon and Color Selection

Use recognizable emojis:

• 🥉🥈🥇💎 (medals and gems)
• ⭐🌟✨ (stars)
• 👑💝🎁 (special symbols)

Choose vibrant, distinct colors:

• Bronze: #CD7F32 (warm brown)
• Silver: #64748B (slate gray)
• Gold: #FFD700 (bright gold)
• Platinum: #8B5CF6 (vibrant violet)

Related Topics

• Creating Cards — Design your loyalty program
• Managing Rewards — Set up redemption options
• Analytics — Track tier progression and engagement