Buyer guide · Reward selection
Choose rewards customers value and the business can fulfil.
A reward works when customers want it, staff can deliver it, and the business can carry the cost at full redemption. Use this method to narrow the options.
- Customer test
- Useful and easy to claim
- Business test
- Known cost and capacity
- Staff test
- Consistent fulfilment
Short answer
Choose value the business can deliver.
Choose a reward with high perceived value, known direct cost, available capacity, and a staff fulfilment step that works under pressure. Good candidates include a free core item, service upgrade, fixed discount with a minimum spend, percentage discount with a cap, bonus points, or a controlled achievement reward. The right form depends on the purchase and the cost it creates.
Decision criteria
Filter the reward before naming it.
Perceived value, direct cost, capacity, margin, fulfilment, and customer choice determine whether an idea becomes a useful reward.
Perceived value
Choose something the target customer already understands and wants, rather than a leftover item selected only because it is cheap.
Cost and capacity
Estimate direct cost, displaced capacity, stock risk, minimum spend, and full-redemption exposure before setting the earning threshold.
Fulfilment path
Name what the customer presents, what staff verify, what gets recorded, and what happens when the first choice is unavailable.
Reward forms
Start from the customer outcome.
The reward form changes the cost, explanation, and control available to the operator.
Free core item or service
Use a familiar repeat purchase when its direct cost and stock are predictable. A stamp completion or free-product voucher can make the promise visible, with staff confirming fulfilment.
Service upgrade or add-on
Offer a useful upgrade when spare capacity or variable cost makes it more sustainable than giving away the complete purchase. State eligible base services and unavailable periods.
Fixed discount with a floor
Use a fixed-amount voucher with a minimum spend when the basket can absorb the value. Model the lowest eligible basket, not only the typical one.
Percentage discount with a cap
Use a percentage voucher when basket sizes vary, and protect exposure with the supported maximum discount and usage controls.
Supporting rewards
Use recognition without duplicating the base promise.
A supporting reward should have a distinct reason to exist and a distinct customer consequence.
Bonus points
Use a bonus-points voucher or configured reward when progress toward an existing points catalogue is valuable. Check whether another multiplier or campaign could stack with it.
Achievement reward
Attach an optional reward to a supported fixed achievement, with an award cap or window where needed. Reward Loyalty does not provide arbitrary custom milestone formulas.
Choice between rewards
A small, costed reward catalogue can serve different preferences. Keep thresholds and availability clear so the customer understands each choice.
Access or experience
Reserved access can work when the business controls capacity and the supported reward text can explain the promise. Custom booking, inventory, or entitlement automation may require another workflow.
Decision framework
Score ideas against ordinary operations.
Reject a reward that fails one critical dimension even when the headline sounds generous.
Desirability
Does the target customer want it enough to change a repeat decision, and can they understand its value without a long terms page?
Margin
What is the direct cost at full redemption, and does the threshold leave enough contribution after other discounts and variable costs?
Capacity
Can the business fulfil it during peak periods, with an alternative or clear availability rule when stock, appointments, or seats run out?
Fulfilment
Can staff validate, deliver, record, correct, and explain the reward consistently across shifts and locations?
Implementation test
Run the expensive and awkward cases.
A reward is ready when the customer terms and counter behavior agree.
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1
Model full exposure
Calculate qualifying spend, direct cost per redemption, all earned rewards, and the case where every valid reward is claimed.
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2
Check stacking
Test the reward with vouchers, price promotions, pass uses, points multipliers, and staff discretion. Publish the supported order or remove the overlap.
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3
Rehearse fulfilment
Use test members to earn, claim, redeem, reverse, expire, and handle an unavailable reward without editing history by hand.
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4
Review the first 30 days
Inspect progress, claims, redemption, fulfilment cost, stock or capacity issues, corrections, and questions. The period cannot settle long-term preference or retention.
Product and operating limits
Do not promise a reward the product or team cannot fulfil.
- Reward Loyalty supports configured points rewards, stamp completion rewards, voucher types, and optional rewards for the fixed achievement catalogue. It does not fulfil physical goods or services for the operator.
- A custom experience may need booking, inventory, payment, or staff coordination outside Reward Loyalty. Do not imply that reward text creates that integration.
- The reward-selection Guide chooses the reward form and fulfilment path. The reward-economics Guide owns threshold math, exposure, breakage, and interpretation.
Implementation guides
Use current documentation for changing details.
Requirements, interfaces, settings, limits, and release behavior belong in the maintained product documentation.