Configuring rewards.

Rewards are what motivate customers to complete their stamp cards. Define the reward on the Rewards tab, add bonus points if you want automatic value, and enable the physical claim when staff hand something over at the counter.

How rewards work

Every stamp card names one completion reward. Each time a customer completes the card, the system adds one pending reward to their card (pending rewards accumulate), resets the card with extra stamps carrying over, and credits any bonus points on the spot.

The Rewards tab holds these fields:

Three common setups:

Points only: Set Also reward points and leave the physical claim off. Completion credits points with no staff involvement.

Physical only: Describe the item in the reward title and enable Requires physical reward claim. The customer claims at the counter.

Both: Points credit automatically at completion, and the customer also visits to collect the physical item.

Example: Complete 10 stamps, receive 1,000 bonus points and a free large coffee.

Configuring bonus points

Setting point values

Field: Also reward points

Determine how many points to award upon completion.

Calculation method:

Based on stamps required:

• 5-6 stamps → 500-900 points
• 8-10 stamps → 800-1,500 points
• 12 stamps → 1,200-2,400 points

Based on average purchase: If customers spend $5 per stamp:

• 10 stamps = $50 total spent
• Reward: 1,000-2,000 points (2-4% value back)

Recommendations:

• Conservative: 100 points per stamp collected
• Standard: 150 points per stamp collected
• Generous: 200+ points per stamp collected

Example: 10-stamp card with 1,500 points = 150 points per stamp.

Selecting the loyalty card

Field: Credit points to card Required: Yes, as soon as you enter reward points

Choose which loyalty card receives the points.

Typical setup:

• Most businesses have one main loyalty card
• Select that card for all stamp card programs
• Points accumulate in one central balance

Multiple loyalty cards: If you have multiple loyalty cards:

• Create separate stamp cards for each
• Link each stamp card to its corresponding loyalty card
• Customers can participate in multiple programs

Auto-credit behavior

When a customer completes a stamp card that awards points:

Immediate actions:

1. Points transaction created on the loyalty card
2. Points added to customer balance
3. The stamp card's history records the points reward
4. Customer receives a completion notification
5. The stamp card resets, extra stamps carry over, and collecting continues

No staff action required: Everything happens automatically.

Configuring the reward text and value

Reward title and description

Field: Reward title Required: Yes Character limit: 128

Give the reward a clear name.

Examples:

• "Free Large Coffee"
• "20% Off Next Purchase"
• "Complimentary Dessert"

Tips:

• Be specific about what's included
• Mention size/value if applicable

Field: Reward description Required: No Character limit: 250

Add the details that prevent discussion at the counter.

Example: "Any large coffee of your choice, including specialty drinks. Valid for one-time use."

Include:

• What's included
• Any restrictions

Reward value

Fields: Reward value + Currency Required: No

The monetary value of the reward. Two uses:

• Shown to members when Show reward value to members (Details tab) is enabled; staff also see it on the claim page
• Your own math for the value guidelines below, even when hidden

Requires physical reward claim

Default: Disabled

Enable when staff hand over the reward in person. The customer's completed card shows a Collect Reward button with a QR code; staff open the claim page and tap Claim reward to confirm the handover. Leave disabled when completion credits points only.

Fulfillment process

When a customer claims a physical reward:

Customer side:

1. Opens the stamp card
2. Taps "Collect Reward"
3. Shows the reward QR code to staff

Staff side:

1. Scans the reward QR code
2. Sees the reward title, description, and value (when shown) on the claim page
3. Hands over the item
4. Taps Claim reward, with an optional photo or note

System actions:

1. Pending rewards count decremented
2. Redemption transaction logged
3. Customer sees the update on their card

The claim leaves the stamp progress untouched: the card already reset when it completed.

Reward value guidelines

Determining reward value

Calculate the value of stamps collected to set appropriate rewards:

Example calculation:

• Stamps required: 10
• Average purchase per stamp: $5
• Total customer spend: $50

Reward value recommendations:

• 5-10% return: $2.50-$5 value
• 10-15% return: $5-$7.50 value
• 15-20% return: $7.50-$10 value
• 20%+ return: $10+ value (generous)

Standard practice: 10-15% return on total spend.

Points reward values

If your loyalty program uses 100 points = $1:

Example:

• 10 stamps × $5 average = $50 spent
• 15% return = $7.50 value
• Reward: 750 points

Adjust based on:

• Your point-to-dollar ratio
• Desired generosity level
• Competitive situation
• Customer lifetime value

Physical reward values

Free product: Use your actual cost, not retail price.

Example:

• Coffee retail: $5
• Coffee cost: $1.50
• 10 stamps × $5 = $50 spent
• Reward cost: $1.50 (3% of spend)
• Perceived value: $5 (10% of spend)

This creates high perceived value at low actual cost.

Discount rewards: Percentage discounts on next purchase.

Example:

• 20% off next purchase
• Average purchase: $25
• Discount value: $5
• 10 stamps × $5 = $50 spent
• Return: 10%

Combining rewards with other features

Stamp cards + loyalty cards

Scenario: Customer has both programs

Stamp card completion:

• Awards bonus points
• Points add to loyalty card balance
• Points count toward tier progression
• Customer benefits from both systems

Example flow:

1. Customer completes 10-stamp card
2. Receives 1,000 bonus points
3. Points push customer to next tier
4. Customer now earns 1.5× on future purchases
5. Compound benefits increase engagement

Multiple stamp cards

Offer different stamp cards with different rewards:

Coffee Card:

• 10 stamps → Free coffee
• Quick completion, frequent reward

Pastry Card:

• 5 stamps → Free pastry
• Even quicker, smaller reward

VIP Card:

• 12 stamps → Premium gift + 3,000 points
• Longer commitment, exclusive reward

Customers can participate in all at once.

Reward best practices

Make rewards desirable

Offer what customers want:

• Survey customers about preferred rewards
• Analyze redemption rates
• Test different reward types
• Adjust based on feedback

Popular reward types:

• Free versions of best-selling items
• Significant discounts (20%+)
• Exclusive or limited-edition items
• Experiential rewards (VIP events)

Keep rewards achievable

Balance effort and reward:

• Too easy: Devalues the reward
• Too hard: Customers give up

Sweet spot:

• Completable in 2-4 weeks with regular purchases
• Requires 5-10 stamps for most programs, 12 for premium ones
• Reward value = 10-15% of total spend

Communicate the value

In reward descriptions:

• State exact value if applicable
• Highlight exclusivity
• Mention any premium features
• Create excitement

Example: "Free Large Premium Coffee (normally $6.50) - Choose any specialty drink including seasonal favorites and premium add-ons!"

Test and iterate

Monitor metrics:

• Enrollment rate
• Completion rate
• Redemption rate

Adjust if needed:

• Low enrollment: Increase reward value or visibility
• Low completion: Reduce stamps required
• Slow completion: Lower minimum purchase
• Low redemption: Simplify claim process

Next steps

• Designing Your Cards: Visual customization
• Monitoring Performance: Track reward redemptions
• Best Practices: Optimize your programs