Lifecycle and program messages.
The birthday and win-back rewards and the seven per-club message toggles you set on each club, from points receipts to tier changes.
Voucher-based rewards
These send a personal, single-use voucher along with the email. Configure each on the club's edit page, under Clubs.
| Message | Trigger | Toggle |
|---|---|---|
| Birthday reward | A member's birthday arrives and they've visited your business before | Pick a Birthday voucher on the club. See Birthday rewards |
| Win-back reward | A member goes quiet for the number of days you set | Pick a Win-back voucher on the club. See Win-back rewards |
Member messages
Seven more messages are switches on the club's edit page, under Clubs. Four are on by default. The other three are off for a club that already exists and come pre-checked when you create a new club, so you never have to remember them later.
| Message | Trigger | Toggle | Default |
|---|---|---|---|
| Points receipt | Staff or an integration credits points for a purchase | Points receipt | On |
| Stamp progress nudge | A stamp card crosses the halfway or almost-there mark | Stamp progress nudges | On |
| Tier upgrade email | A member's spending or visits move them to a higher tier | Tier upgrade email | On |
| Tier downgrade email | A member's spending or visits move them to a lower tier | Tier downgrade email | On |
| Welcome | The first time a member ever earns points, collects a stamp, redeems a voucher, or receives a prepaid pass at your business | Welcome message | Off, on for new clubs |
| Reward ready | A member's points balance covers your cheapest active reward on a card | Reward-ready nudge | Off, on for new clubs |
| Pass used up | A prepaid pass runs out of visits | Prepaid pass nudges | Off, on for new clubs |
| Pass ended with visits left | A prepaid pass expires while visits remain unused | Prepaid pass nudges | Off, on for new clubs |
The welcome message sends once, ever, per member and business, however they first show up. The reward-ready nudge re-arms after 90 days, so a member who keeps crossing the same reward threshold hears about it again instead of never again or every visit. The two pass nudges share one toggle and each sends once per pass. Points receipt covers only the email sent when a sale earns points. A points transfer between members and a completed referral send their own separate emails and keep sending regardless of this toggle.
About the "pass ended with visits left" message
This message names what happened and stops there: no promise attached. It tells the member their pass ended with visits still on it and invites them to bring it up at the counter. It does not promise a replacement, an extension, or a refund. What happens next, if anything, is your call at the till, the same as any other conversation with a customer.