Vouchers overview.

Vouchers turn your marketing campaigns into trackable, digital promotions. Create individual discount codes or generate thousands of unique vouchers for large-scale campaigns. Members add vouchers to My Cards, claim exclusive offers via QR codes, and redeem them at your physical locations.

💡 Feedback welcome: We're gathering feedback to refine the voucher experience. Tell us what would help your campaigns.

What are vouchers?

Vouchers are digital discount codes that provide instant value: percentage discounts, fixed dollar amounts, free products, or bonus loyalty points. They're the modern replacement for paper coupons, with sophisticated tracking, targeting, and analytics built in.

Common examples:

• SUMMER20: 20% off your order
• SAVE10: $10 off orders over $50
• FREECOFFEE: Free medium coffee with any purchase

Two ways to create vouchers

Manual vouchers

Create individual vouchers with full customization. Perfect for:

• Ongoing promotions ("WELCOME15" for new customers)
• VIP-exclusive offers
• Targeted discounts for specific members

Manual vouchers can be made publicly visible so members discover and add them to My Cards.

Batch generation

Generate hundreds or thousands of unique voucher codes from a template. Perfect for:

• Email marketing campaigns
• In-store QR code promotions
• Social media giveaways
• Event handouts

Each batch voucher has a unique code. Members claim them by scanning a QR code, one voucher per member.

How members get vouchers

Save public vouchers

Members browse publicly visible vouchers and add them to My Cards with a single tap. The voucher appears in My Cards ready to use anytime before expiration.

Homepage visibility is one distribution choice. With it on, the voucher appears in public browsing and on the homepage for anyone to discover. With it off, the voucher is unlisted, and members reach it through its QR code or a direct link you share. QR codes and direct links work either way, and the voucher behaves the same once a member opens it.

Claim via QR code

For batch campaigns, you share a QR code (printed in-store, on flyers, or posted online). Members scan the QR code to claim their unique voucher from the batch. Once claimed:

• The voucher appears in their "My Cards"
• They receive a confirmation email
• They can redeem it at checkout

Personal vouchers from automations

The birthday reward and win-back reward issue personal, single-use vouchers automatically. These appear in the member's My Cards without needing to add or claim, and only the intended member can use them.

How redemption works

When a member is ready to use their voucher:

1. Member opens voucher in My Cards
2. Shows QR code to staff at checkout
3. Staff scans the voucher QR code
4. System validates eligibility, expiry, and limits
5. Discount applied to the purchase
6. Redemption recorded with full audit trail

Discount types

Choose from four voucher types:

See Understanding Discount Types for detailed guidance.

Targeting & rules

Control who can use vouchers and how:

• Membership Tiers: Only Gold and Platinum members
• New Members: Customers who joined within X days
• First voucher use: Valid only if you haven't redeemed a voucher here before
• Minimum Purchase: Order must reach threshold
• Usage Limits: Per-member or total cap
• Validity Period: Start and end dates
• Homepage Visibility: When on, the voucher appears in public browsing and on the homepage for anyone to discover. When off, it is unlisted, reached through its QR code or a direct link you share. QR codes and direct links work either way.

Once a voucher is in a member's My Cards, it stays usable: it remains redeemable until the voucher expires, you deactivate it, it is fully used up, or another rule on the voucher blocks it.

See Advanced Targeting & Eligibility for strategies.

Visual customization

Make vouchers match your brand:

• Background Colors: Primary color with opacity control
• Background Images: Custom graphics (800×600px recommended)
• Text Colors: Ensure readable contrast
• Logos: Your brand logo (square, up to 800×800px)

Voucher cards display across devices with consistent 4:3 aspect ratio.

Analytics

Track voucher performance in Vouchers → Analytics:

Batch campaigns report separately on the batches dashboard, which tracks claims and the redemption rate (claimed vs. redeemed) per batch. Compare time periods to identify trends and optimize campaigns.

Getting started

For Business Owners:

• Creating Vouchers: Individual voucher setup
• Batch Generation: Generate hundreds of codes
• Managing Batches: Pause, resume, track campaigns
• Discount Types: Choose the right discount
• Advanced Targeting: Reach the right customers
• Visual Customization: Brand your vouchers
• Voucher Analytics: Measure success

For Staff:

• Validating Vouchers: Process redemptions at checkout

For Customers:

• Finding and Saving Vouchers: Discover offers and add them to My Cards
• Claiming via QR Code: Claim exclusive batch vouchers
• Redeeming In-Store: Use your vouchers at checkout

Which plans include it

Vouchers are a plan feature with a per-tier voucher limit. Switch them per tier under Settings → Set up plans in the Plans editor, or grant them to a single business on the partner's Permissions tab. A partner without the feature sees no Vouchers menu and no creation screens, while a partner who already holds it keeps it until you change their plan or their permission. Once no active plan offers vouchers and no partner holds a grant, the signup plan cards and the My Plan comparison stop mentioning them. Vouchers members already saved stay in their wallets and still redeem at the counter.

Related topics

• Loyalty cards: Points-based programs (long-term engagement)
• Stamp cards: Punch card programs (quick wins)
• Understanding Clubs: Organize staff and campaigns