Analytics & History.
Track pass sales, recorded revenue, visits, active passes, and unused expired visits. Browse and export the full pass ledger.
Analytics show you how your passes sell and how customers use them. The transaction history is the ledger behind those numbers. Both live in the Prepaid Passes menu, beside the same pages your other card types have.
Analytics Overview
Access pass analytics from Prepaid Passes > Analytics in the partner sidebar, or from the Analytics dropdown on your dashboard.
The overview shows one card per pass product, rendered in its real design, with the numbers that matter at a glance:
| Metric | What It Tells You |
|---|---|
| Views | How often the product page gets opened, for example through the counter QR |
| Passes Sold | Sales to date, with the revenue you recorded |
| Visits Used | How many visits customers have ticked off |
| Active Passes | How many sold passes are usable right now |
Each card links to its detail page and to the product editor.
Understanding Each Metric
Product Page Views
How many times the pass's public product page was opened. One view per visitor per session, so repeat opens by the same person do not inflate the number.
Why it matters: the product page is the top of your funnel. If you print the counter QR, views tell you how many customers scan it.
Interpretation:
- High views, few sales: the offer gets attention but the price or shape may not convince
- Few views, steady sales: staff sell it well; the printed QR could bring more
- Views climbing after a window sticker went up: the sticker works
Passes Sold and Revenue Recorded
How many passes staff sold, and the sum of the amounts they recorded at the till.
Why it matters: passes are prepaid money. Sales tell you how much commitment customers buy up front.
Remember that the platform records prices without charging anyone, so the revenue figure reflects what staff entered at the counter, including any discounts they gave.
Visits Used
How many visits staff ticked off. Undone scans are netted out, so the number reflects real visits.
Why it matters: sold passes only build loyalty when they get used. Sales without visits mean customers forget they own the pass; a reminder at the counter helps.
Active Passes and Expiring Soon
How many sold passes are usable right now, and how many of those enter their final week with visits left.
Why it matters: active passes are guaranteed return visits. The expiring-soon count tells you how many customers are about to get their one reminder email.
Unused Expired Visits
Visits customers paid for that expired before they were used.
Why it matters: this is breakage. It is margin today and disappointment tomorrow. A consistently high number means customers buy passes they cannot finish; a smaller pass or a longer validity window usually fixes it.
The Detail Page
Click View Details on any product for the full picture:
- The product preview with links to edit it or open its public page
- The complete metric list, including expiring soon and unused expired visits
- A views chart for the selected period
Time Periods
The period selector covers today, yesterday, this and last week, this and last month, and this and last year.
Views, passes sold, revenue recorded, and visits used all follow the selected period, each with a percentage comparison against the period before. Active passes and unused expired visits stay as current totals, because "usable right now" has no period.
Sorting & Filtering
Sort the overview by views, last viewed, name, most or fewest sold, highest or lowest revenue, or creation date. The Only show active passes toggle hides deactivated products. Your sort and filter choices are remembered.
Transaction History
Prepaid Passes > Transaction History is the pass ledger: every sale, every visit, every undo, every expiry, with the pass, the member, the visit count, and the staff member per entry.
The ledger is append-only. Corrections add an offsetting entry instead of editing history, so the numbers in analytics always reconcile with the ledger.
The page works like the other transaction histories: full-text search across what you see on screen (including translated event labels), sortable columns, a detail view per entry with the before and after counts, and CSV, TSV, or JSON export. See Data Export & Ledger History for the export mechanics.
Related Topics
- Partner setup — creating and designing pass products
- Selling and scanning — the counter workflows behind these numbers
- Admin setup — the platform-wide ledger for administrators
- FAQ — common questions