Analytics.
Track your loyalty program's performance
The analytics section shows how your loyalty program is performing. Use these metrics to optimize your rewards and engagement strategies.
The card dashboard
Open a card to see its dashboard for the period you choose. Metric tiles lead with page views and its trend, then points issued, points redeemed, rewards claimed, and the share of points that get redeemed. The headline tiles carry a small trend line. Two charts run the full width of the page: card and reward views, then points issued, points redeemed, and rewards claimed side by side. The header names the period you are viewing and keeps the public page and edit actions in reach.
A Recent Activity feed at the foot of the page lists the latest events for the card, who earned or redeemed points and when, with a link to the full transaction history.
Dashboard overview
Your partner dashboard shows key metrics at a glance:
| Metric | Where it shows |
|---|---|
| Total members | Headline tile: customers who've joined your programs |
| Active members | On the same tile, as the "active this month" count |
| Points issued | In the Last 7 days strip, with new members and stamps issued |
Key metrics
Card views
How many times your loyalty card has been viewed. This indicates awareness and reach.
New members
Members who added your card to My Cards. Track acquisition over time.
Points activity
| Metric | What It Tells You |
|---|---|
| Points issued | How much you're rewarding customers |
| Points redeemed | How engaged customers are with rewards |
Redemption rate
Percentage of earned points that get redeemed. A healthy program sees 60-80% redemption.
| Rate | What It Means |
|---|---|
| Low (<40%) | Rewards might be priced too high or not appealing |
| Healthy (60-80%) | Good balance between earning and redeeming |
| Very high (>90%) | Consider if rewards are too cheap |
Time periods
Pick a period from the selector in the header:
| Range | Compares |
|---|---|
| This Day | Today vs. yesterday |
| This Week | This week vs. last week |
| This Month | This month vs. last month |
| This Year | This year vs. last year |
Weeks run Monday through Sunday. Step back to the previous day, week, month, or year to compare periods and spot trends.
Using analytics
Track launches. When you introduce a new reward, watch how redemption patterns change.
Identify drop-off. If members collect your card but never earn points, your point rules might be confusing or transactions aren't being recorded.
Optimize rewards. See which rewards are most popular. Consider adding similar options or retiring unpopular ones.
Seasonal patterns. Notice when your program is most active. Plan promotions around those periods.
Tier distribution
If you use Membership Tiers, the Tiers list shows a member count per tier. That column is the quickest read on how your members spread across levels; use it to adjust your thresholds.
Data export
For transaction-level data, open Transaction history in the partner sidebar. The list is searchable and filterable, and exports to CSV, TSV, or JSON. A single export caps at 50,000 rows; use filters to narrow larger ledgers.
Related topics
- Creating Cards: Design your loyalty program
- Membership Tiers: VIP levels and benefits
- Activity logs: Detailed audit trail