Loyalty cards overview.

Loyalty cards are central to points-based rewards programs. Customers earn points with each purchase, accumulate them over time, and redeem them for rewards.

What are loyalty cards?

Loyalty cards are digital reward programs where customers earn points based on their purchases. Unlike stamp cards (which have a fixed goal), loyalty cards let customers keep accumulating points and choose from multiple rewards at different point levels.

Think of them like:

• Airline miles programs
• Credit card rewards
• Coffee shop points systems

How loyalty cards work

For customers

1. Collect a card: Add a business's loyalty card to My Cards
2. Make purchases: Shop at the business as normal
3. Earn points: Show your QR code at checkout so staff can credit points
4. Accumulate: Points add up over time
5. Redeem rewards: Exchange points for rewards when you're ready

For business owners

1. Create a card: Design your loyalty program
2. Set earning rules: Define how customers earn points
3. Create rewards: Set up what customers can redeem
4. Train staff: Show them how to award points
5. Track performance: Monitor engagement and redemptions

For staff

1. Scan QR codes: Identify customers at checkout
2. Award points: Enter purchase amount to calculate points
3. Process redemptions: Fulfill reward claims
4. View history: Check customer balances when needed

Points vs. stamps

Loyalty cards (points) and stamp cards serve different purposes:

Many businesses use both to maximize engagement.

Key concepts

Points

Points are the currency of loyalty cards. Customers earn points based on:

• Fixed amount: Every purchase earns X points
• Percentage: Earn 1 point per $1 spent
• Custom rules: Special promotions or bonuses
• Voucher redemptions: Bonus points type vouchers award points straight to the card
• Online orders: Purchases in a connected online store earn points on the linked card (see store integrations)

Rewards

Rewards are what customers redeem points for. Options include:

• Free products: "500 points = Free coffee"
• Discounts: "1000 points = 20% off"
• Experiences: "5000 points = VIP event access"
• Gift cards: "2500 points = $25 credit"

Tiers

Some programs have membership tiers that unlock better benefits:

• Bronze: Standard earning rate
• Silver: 1.25× points on purchases
• Gold: 1.5× points + exclusive rewards

See Membership Tiers for details.

Referral bonuses

Some programs reward members for inviting friends:

• Share your unique link: Each member gets a personal referral code
• Friend signs up and shops: Both parties earn bonus points
• Track your referrals: See who you've invited and your total earnings

This turns your happiest customers into brand ambassadors. See Referral Program for details.

Getting started

For customers

• Collecting Cards: Add cards to My Cards
• Earning Points: How to accumulate points
• Redeeming Rewards: Exchange points for rewards

For business owners

• Creating Cards: Design your program
• Managing Rewards: Set up redemption options
• Membership Tiers: Create VIP levels
• Analytics: Track performance

For staff

• Scanning Codes: Identify customers
• Awarding Points: Process transactions
• Processing Redemptions: Fulfill rewards