Product comparison
Reward Loyalty vs Zinrelo.
Zinrelo merged with TINT to form TrueLoyal in August 2025. This comparison preserves the Zinrelo buying intent and checks the current TrueLoyal product, pricing model, and added community capabilities against Reward Loyalty.
Short answer
Two models for different buyers.
Choose TrueLoyal when an established consumer brand needs managed omnichannel loyalty, behavioral earning, analytics, segmentation, integrations, user-generated content, and program services. Choose Reward Loyalty when a ready self-hosted application, source access, and multi-business ownership fit better than an enterprise annual contract.
Self-hosted
Reward Loyalty
A self-hosted application with points, stamps, vouchers, passes, tiers, fixed achievements, referrals, member wallet, staff workflows, email, APIs, and webhooks.
Best for: SMBs, agencies, and operators that want an owned application.
Competitor model
TrueLoyal, formed from Zinrelo and TINT
A managed consumer engagement product combining loyalty rewards, segmentation, analytics, omnichannel integrations, user-generated content, and fan communities.
Best for: Established consumer brands that want vendor implementation and a connected engagement stack.
At a glance.
| Decision | Reward Loyalty | Zinrelo, now TrueLoyal |
|---|---|---|
| Current product | Reward Loyalty self-hosted software | Zinrelo and TINT merged into TrueLoyal in 2025 |
| Deployment | Self-hosted with source | Managed SaaS |
| Loyalty scope | Points, stamps, vouchers, passes, tiers, fixed achievements, and referrals | Transactional and behavioral earning, tiers, referrals, segmentation, gamification, and communities |
| Channels | Member web wallet, staff QR flow, store integrations, APIs, and webhooks | Commerce, physical retail, third-party distributors, receipt scanning, integrations, and APIs |
| Pricing | $349 once; hosting and optional renewal | Custom annual Core and Growth; bespoke Enterprise |
| Operations | Buyer-operated | Vendor implementation and customer-success service |
Feature comparison
Compare the capabilities that change the decision.
Omnichannel loyalty and consumer engagement
| Capability | Reward Loyalty | Zinrelo, now TrueLoyal |
|---|---|---|
| Behavioral rewards | Points rules and a curated 15-achievement catalog | Non-transactional earning, gamification, challenges, and custom behavior programs by plan |
| Analytics | Program dashboards, trends, transaction history, and exports | Standard through custom reporting, segmentation, consumer insight, and churn tools by plan |
| Community and content | No built-in UGC or fan-community product | Fan communities and user-generated content from the TINT merger |
| Source access | Included | No |
Where Reward Loyalty is stronger.
- Ships the member, staff, business, and administrator surfaces in one owned application.
- Supports local-service and multi-business workflows beyond consumer commerce.
- Keeps source, hosting, and deployment timing under the buyer’s control.
Where Zinrelo, now TrueLoyal is stronger.
- Connects loyalty with omnichannel consumer data, behavioral earning, analytics, and vendor strategy.
- Adds user-generated content and fan communities to the former Zinrelo loyalty engine.
- Offers receipt scanning, broad commerce integrations, and custom enterprise reporting by plan.
Choose Reward Loyalty if.
- You need a complete self-hosted loyalty application for SMBs, agencies, or several isolated businesses.
- Points, stamps, vouchers, passes, and staff QR workflows cover the program.
- Your team can operate the software and own integration work.
Choose Zinrelo, now TrueLoyal if.
- You are procuring the current TrueLoyal product rather than a legacy Zinrelo plan.
- Omnichannel consumer data, behavioral earning, UGC, and community programs belong in one managed stack.
- A custom annual contract and vendor implementation match the organization’s buying process.
Limits to account for.
- Reward Loyalty does not provide TrueLoyal’s UGC, fan communities, receipt-scanning product, SMS channel, or custom behavioral rules.
- Zinrelo no longer represents the current standalone product; current procurement, plans, and support sit under TrueLoyal.
- TrueLoyal publishes custom annual pricing, so a numeric cost comparison requires a quote tied to program scope, integrations, and scale.
Sources and review date
Check the facts that can change.
Pricing, plans, limits, and integrations can change. These sources were reviewed on 12 July 2026.
Questions buyers ask
Common questions.
Is Zinrelo still the current product name?
No. Zinrelo and TINT announced their merger into TrueLoyal in August 2025. Current pricing, contracts, and product positioning use TrueLoyal, while Zinrelo remains a useful search and product-history term.
Does Reward Loyalty match TrueLoyal behavioral rewards?
No. Reward Loyalty has points rules and 15 predefined one-time achievements with fixed events and thresholds. TrueLoyal markets broader non-transactional earning, gamification, community, and consumer-engagement rules.
Why is there no numeric cost comparison?
TrueLoyal lists Core and Growth as custom annual plans and Enterprise as bespoke. A fair calculation needs a quote that covers program design, member scale, integrations, reporting, and services.