Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/home-cleaning-loyalty-program
Industry guide · Home cleaning services
A home cleaning loyalty program for completed recurring cleans
Add one stamp after the booking system shows a standard clean complete and paid, then reserve the reward for an add-on the office has capacity to schedule.
Recommended starting program
Start with one mechanism customers can remember.
Award one stamp after a completed and paid standard home clean of at least $100. At six stamps, staff can apply a $25 credit toward an approved add-on priced at $75 or more.
Card
6 stamps
Qualifying clean
$100 minimum
Reward
$25 add-on credit from $75
Pace control
Maximum 1 stamp per day
Why this fits
The trade decides the mechanism.
This guide covers residential cleaning firms selling standard home cleans every week, every two weeks, every month, or on demand. Commercial janitorial contracts, marketplaces, window-cleaning specialists, carpet restoration, firms limited to end-of-tenancy work, and disaster cleanup need different account and service rules.
The job happens in a home, so the office cannot depend on a counter scan. Staff can find the member and add one stamp after the booking system confirms completion and payment.
A six-stamp card fits households scheduled every week, every two weeks, or every month without asking staff to calculate points from a variable invoice in the home.
The add-on credit creates a separate future job. The office keeps booking, cleaner assignment, access notes, and route capacity in its cleaning system.
Customer journey
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
Join from the booking
The confirmation or invoice carries the stamp-card link before the first eligible clean.
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02
Complete the clean
The team delivers the standard service and closes the job in the cleaning system.
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03
Confirm payment
The cleaner or office checks that the qualifying clean is complete and paid.
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04
Add one stamp
Staff find the member and add one stamp with the eligible amount.
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05
Book the add-on
The office approves the $25 credit against an add-on priced at $75 or more.
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06
Keep the household rhythm
The next booked clean stays in the external schedule while the card shows progress.
Exact program setup
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Create the six-stamp card
Set six stamps, a $100 minimum purchase, and one stamp per day. Name the standard clean that qualifies in the member description.
Create the home-cleaning stamp card -
2
Configure the add-on credit
Name a $25 credit toward an office-approved add-on priced at $75 or more. Put the minimum, exclusions, and booking requirement in the reward description.
Configure the add-on reward -
3
Prepare the remote staff routine
Train the cleaner or office to find the member after completion, enter the eligible amount, add one stamp, and undo the latest mistake while it remains reversible. Reward Loyalty writes need a live connection; if a home has no reliable signal, the office posts the stamp after it verifies the completed paid job.
Prepare staff stamp operations -
4
Enable three fixed milestones
Use 5 loyalty days, First reward enjoyed, and One year together as recognition while the office measures add-on capacity.
Activate home-cleaning achievements
Achievement strategy
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
5 loyalty days
- Fixed milestone
- Earn loyalty days on 5 different dates.
- Why it matters here
- Five distinct dates of qualifying loyalty activity give the office a cross-date activity signal.
- Reward approach
- Use recognition. The completed-card credit carries the financial value.
- Guardrail
- Compare the achievement with completed paid jobs before calling it five cleans. One date can contain another qualifying activity.
- 30-day check
- Members reaching five loyalty days, median days between loyalty activity, and the card completion rate.
Exact Reward Loyalty name
First reward enjoyed
- Fixed milestone
- Redeem your first reward.
- Why it matters here
- The member redeemed a first points-card, stamp-card, or voucher reward with the business.
- Reward approach
- Use recognition. Do not attach extra value to a milestone that already requires a redemption.
- Guardrail
- Check the reward ledger and cleaning system before attributing the milestone to the add-on credit.
- 30-day check
- First reward redemptions, reward type, cleaner time, and office exceptions.
Exact Reward Loyalty name
One year together
- Fixed milestone
- Earn a loyalty day a full year after your first.
- Why it matters here
- The member earned a qualifying loyalty day a full year after the first.
- Reward approach
- Use recognition or a capped $10 add-on voucher, valid for 30 days.
- Guardrail
- The milestone does not prove continuous service or that a home needs a clean. Check the booking system before using service copy.
- 30-day check
- Eligible members, completions, voucher use, and later eligible service revenue.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Reward economics
Show the arithmetic before approving the reward.
Illustrative calculation
6 qualifying cleans × $100 minimum = at least $600 before a $25 add-on credit.
The maximum face-value reward rate is 4.2% at the minimum service value.
Cost the credit against cleaner time, travel, supplies, and the route slot used by the add-on. The $25 face value is not contribution margin.
Margin protections
- Use the eligible subtotal after tips, tax, parking or access fees, supplies, move-out work, and third-party charges come off.
- Require an office-approved add-on priced at $75 or more.
- Enforce one stamp per day, including a day with several crew members.
- Refuse the credit with another voucher or contract discount.
Where to promote it
Put the invitation inside the existing visit.
- Booking confirmation: include the card link beside the standard-clean summary.
- Paid invoice: show the new stamp count after the office posts it.
- Cleaner handover: use one sentence before the team leaves when the customer is present.
- Office follow-up: answer reward questions from the card terms, not from memory.
Staff script and operating routine
One line, at the right moment.
“Completed standard cleans from $100 earn one stamp. Six gives you $25 toward an approved add-on of $75 or more.”
- Best moment
- After the cleaning system marks the standard clean complete and payment has settled.
- Operating habit
- Check completion and payment, find the member, enter the eligible amount, and add one stamp.
- Common staff mistake
- Awarding when the team arrives gives progress to a cancelled, shortened, disputed, or unpaid job.
First campaign
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- Members with the home-cleaning stamp card in progress.
- Offer
- A progress reminder with no extra voucher: the six-stamp reward is a $25 credit toward an approved add-on of $75 or more.
- Timing
- Send after 30 days of clean awards. Keep the campaign page open until delivery finishes.
- Intended behaviour
- Bring the card back into view without discounting the next standard clean or changing the permanent reward.
- Measure
- Delivered emails, later stamps, completed cards, and add-on claims. Reward Loyalty does not track email opens or clicks.
30-day review
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Join-to-first-stamp rate
A low rate points to a weak booking link or office handoff. Fix that before changing the reward.
Stamps against completed paid jobs
Compare the loyalty ledger with the cleaning system and repair awards posted before completion, missed awards, or duplicates.
Time from completion to stamp
A long delay makes progress feel detached from the service. Assign the award to one role.
5 loyalty days progress
Use this as a return signal across dates, not a completed-job counter.
Add-on claims and cleaner time
Raise the minimum or narrow the add-ons if claims strain route capacity.
Common mistakes
What to stop before launch.
- Adding a stamp when the team arrives instead of after completion and payment.
- Treating 4-week regular as suitable for households scheduled once a month.
- Letting each crew member add a stamp for the same clean.
- Promising an add-on before the office checks capacity.
- Using Reward Loyalty as the booking, access-note, or job-status system.
Printable launch checklist
Home cleaning services launch plan
- Define the qualifying standard clean.
- Cost the $25 add-on credit against cleaner time.
- Create the six-stamp card and one-per-day cap.
- Test member lookup, award, undo, and reward claim.
- Activate 5 loyalty days, First reward enjoyed, and One year together.
- Add the card link to confirmations and invoices.
- Brief cleaners and office staff on completion and payment.
- Prepare the stamp-progress audience.
- Book the 30-day review.
Owner: __________________
Launch: ________________
30-day review: __________
Implementation guides
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.