Use cases · Salons & barbershops
Loyalty program ideas for
salons and barbershops.
A salon loyalty program earns its keep with a prepaid pass: sell five cuts up front, tick one off at the chair each visit. Add a six-visit stamp card for the clients who will not prepay and a birthday voucher timed to their cadence, and every client leaves with a paid reason to return. The worked example on this page is a four-chair barbershop; it does not need booking software to run any of it.
Open the Alder Street Barbershop demo
Point your phone camera here to try the live business page.
The barbershop in this playbook.
Alder Street Barbershop is a fictional four-chair shop from our demo world. Owner Theo cuts, Andre runs the front. Nothing on this page is a customer story; the settings are the values we would enter on day one, and every screenshot comes from the live demo.
The problem: clients drift to whoever has a free slot this Saturday, income arrives one cut at a time, and the product shelf gathers dust. The goal: lock the rebooking cadence to this shop and bank cash up front.
One thing said plainly before the setup: Reward Loyalty does not take bookings and does not fix no-shows. A prepaid pass changes who owns the commitment, because an unused visit is the client's paid visit, not the shop's empty chair.
a cut
a beard trim
weeks between visits
chairs
The plan: pass for regulars, stamps for walk-ins.
Two tools, two kinds of client. The pass converts a drifting regular into five committed visits and $140 in the till today. The stamp card keeps everyone else coming back without asking them to prepay. Points stay out: a barbershop sells time, not baskets.
Day 1
The cut pass
Five cuts, one price: $140 against $160 bought one at a time. Valid eight months, any barber.
Day 1
The visit card
Every cut earns a stamp. Six stamps is a free beard trim and hot towel, a reward that fills a quiet twenty minutes.
Month 1
The birthday voucher
Ten dollars off, valid a month around the day. At a 3-to-5-week cadence, a birthday nudge times a visit no algorithm could.
The prepaid pass features page shows the tool itself; this page shows one barbershop running it.
Set it up: six steps.
1. Set up the business page
Business settings, Branding tab: name, tagline, brand color, logo, opening hours. Docs: business settings
2. Give every barber their own staff account
Undo rights are per person; a shared login makes mistakes untraceable. Docs: staff accounts
3. Create the pass
Prepaid passes → Create. Name it the way a client would say it:
| Setting | Value | Why |
|---|---|---|
| Name | Cut Pass — 5 Cuts | The product, said out loud at the till. |
| Number of uses | 5 | Five cuts, counted down one scan at a time. |
| Valid for | 240 days | Five cuts at a five-week cadence is ~175 days; 240 leaves slack without meaning never. |
| Price | $140 | Five cuts list at $160; the pass sells the fifth at half price. |
One sentence of content: "Five cuts, any barber, walk in or book." Staff can adjust the price at the till for a promo; sold passes are snapshots either way. Docs: create a pass product
4. Create the stamp card
"Visit Card": every cut earns a stamp, six stamps is the treat.
| Setting | Value | Why |
|---|---|---|
| Stamps required | 6 | Monthly-visit trades sit at 5 to 6 stamps in the docs' guidance. |
| Minimum purchase | $20.00 | A cut qualifies, a comb does not. |
| Max stamps per day | 1 | One visit, one stamp. |
| Reward | Free beard trim and hot towel | Physical claim on: twenty minutes in the chair, not a discount. |
5. Arm the birthday voucher
Create "Birthday Cut" ($10 off, single use), then pick it on the club form with 30 days of validity: a month to book beats the two-week default at this cadence. A nightly sweep sends it, at most once per client per year. Docs: birthday rewards
6. Print the mirror QR and save one segment
QR studio: the stamp card's code at each mirror, the business page code at the till. Then save "Pass running out" (active pass expiring within 30 days) so the top-up conversation happens before the pass dies. Docs: brand your QR code · member segments
Launch: five cuts, one price.
Mirror talkers plus one line at checkout. No discounting, no countdown timers; the pass sells itself to anyone who is in every month anyway.
The mirror talker
Five cuts, $140.
Pay once, we count the visits. Valid eight months, any barber.
The till line
"You're in every month anyway. Five cuts for $140 saves you twenty bucks, and it lives on your phone. Want it on today's cut?"
New client, no account: the front desk taps Sell a pass, picks the Cut Pass, and shows the purchase QR. The client scans it with their camera, signs up, and the pass lands in their wallet.
Mistakes to avoid: selling unlimited-visit passes to keep it simple (count visits instead); getting the price wrong in week one (sold passes are snapshots); pitching the pass and the stamp card in the same breath. Pass at the till for regulars, stamp poster for everyone else.
At the chair.
- Identify: the client shows the pass QR, or the front desk searches by name.
- Tick: scan, confirm the visit. Done before the cape comes off. Two family cuts on one pass: set the stepper to 2.
- Stamp the walk-ins instead: scan, enter the cut price (the $20 minimum requires it), Add stamp.
- Claim: at six stamps the client shows the reward QR; scan it, book the twenty minutes.
- Fix: undo your own last scan from the pass history. Anything older is Theo's Delete last visit.
Two clients, worked forward.
Dev, the regular. Gets a cut, takes the pass pitch, scans Andre's QR at the till, owns five cuts. Visits two to four: show the pass, scan, cut. His wallet shows three of five left with the expiry date.
Week 20. The pass enters its final month with cuts left; the "Pass running out" segment catches him and the reminder email goes out on its own. He uses the last visits, and the front desk sells the next pass at the till.
Priya, the walk-in. Joins the stamp card instead. Four stamps in, her card shows the free trim two visits away; six visits in, the reward fills a quiet Tuesday twenty minutes and brings her husband in as a client too.
Meanwhile Theo checks the pass dashboard monthly: passes sold, visits used, and paid visits that expired unused.
Read the numbers.
The pass dashboard shows each product in its real design with views, passes sold and the revenue recorded, visits used, and active passes.
The honest number sits at the end: unused expired visits. That is margin, and a churn warning at the same time; the "Pass running out" segment exists to shrink it.
The stamp dashboard tracks the Visit Card against the docs' 40 to 60% completion band, and every scan sits in a ledger with the barber's name on it.
30, 60, 90.
Day 30
Pass pitches landing under one in ten? The price gap is too thin: consider $135, or add a product perk to the description. Edits touch future sales only, so decide once.
Day 60
Email the "Pass running out" segment: subject "One cut left on your pass". Stamp completion under 40% means the trim reward sits too far; plan the next card at five stamps.
Day 90
Breakage over 15% of sold visits? Clients over-bought: sell the next batch at a longer validity. If trim volume justifies it, add a second product, "Beard Pass — 5 Trims" at $75.
Questions
Before the mirror talkers go up.
What is a good loyalty program for a hair salon?
A prepaid package plus a stamp card. Sell five cuts up front to the clients who come every month, and give everyone else a stamp per visit with a treat at six. Both run from one counter scan, and neither needs a points currency.
Should a salon sell prepaid packages?
If clients return on a cadence, yes. A five-cut pass at $140 against a $32 single cut banks the cash today and commits the next five visits. Sold passes are snapshots, so price it right in week one; changes only touch future sales.
How many visits before a stamp reward makes sense?
Six. The docs put monthly-visit trades at five to six stamps, and six visits at a 3-to-5-week cadence lands the reward inside half a year. Any longer and the card is forgotten before it finishes.
Do salons need a loyalty app?
No. The pass and the stamp card live in the phone's browser and can save to the home screen. Clients scan a QR at the till or the mirror, join with an email, and show their code at the chair.
What happens when a prepaid package expires with visits left?
The visits lapse, and the dashboard counts them as unused expired visits. That number is margin and a churn warning at the same time. A segment of passes in their final month lets the front desk start the top-up conversation before it happens.
Does this replace my booking system?
No, and it does not try to. Reward Loyalty sells the package, counts the visits, and runs the birthday voucher; bookings stay wherever they are today. A no-show still costs a slot, but with a prepaid pass the visit was already paid for.
Bank the next five visits.
One license, $349 once. The demo barbershop is open, no signup needed.
Prepaid passes · Stamp cards · Vouchers · One install