Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/dog-daycare-loyalty-program
Industry guide · Dog daycare
A dog daycare loyalty program for regular care days
Sell a clear block of standard care days, keep eligibility in the care system, and use milestones to recognise real return dates without pushing extra attendance.
Recommended starting program
Start with one mechanism customers can remember.
Sell ten standard daycare days for an illustrative $270 instead of ten single days at $30, valid for 90 days.
Pass
10 standard daycare days
Illustrative price
$270 instead of $300
Validity
90 days
Redemption
1 use per eligible care day
Why this fits
The trade decides the mechanism.
This guide covers scheduled daytime group care for dogs that passed the operator's intake and eligibility checks. Overnight boarding, grooming, veterinary care, training, pet retail, and dog walking need separate rules.
A client who buys repeat standard care days has a clear use for a counted pass and can see the remaining visits in the wallet.
Reward Loyalty tracks the owner account and pass use. The care system must still hold the dog, booking, vaccination, temperament, and capacity record.
First-use and return milestones sit behind the pass. They recognise activity and never replace care decisions.
Customer journey
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
Pass intake
The dog clears the operator's care and eligibility process first.
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02
See the pass
Pickup, checkout, and approved-client messages show the ten-day offer.
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03
Buy
Staff take payment at the till and sell the pass to the owner account.
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04
Use a day
Staff confirm eligibility in the care system and redeem one pass use.
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05
Build a rhythm
Return milestones and loyalty-day progress show recorded activity.
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06
Choose the next pass
Renewal follows real use, remaining visits, and continued care fit.
Exact program setup
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Define one standard daycare pass
Use ten standard days, a $270 example price, and 90-day validity. Keep boarding, grooming, training, and retail outside the product.
Create the daycare pass -
2
Test sale and care-day redemption
Sell the pass after till payment, then confirm the owner account and redeem one use after the separate care check.
Prepare pass sale and scanning -
3
Activate three fixed milestones
Use First pass used, 4-week regular, and 10 loyalty days. Keep all three free from extra value during the first month.
Activate daycare achievements -
4
Prepare approved-client QR placement
Put the product QR at pickup and checkout, after the operator has explained that care-system eligibility still applies.
Prepare daycare QR materials
Achievement strategy
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
First pass used
- Fixed milestone
- Use a prepaid pass for the first time.
- Why it matters here
- A first redemption confirms that the buyer found the pass and staff completed both the care check and wallet action.
- Reward approach
- No extra reward. The pass already carries the saving.
- Guardrail
- Redeem one use for the eligible standard day and the correct owner account.
- 30-day check
- Passes sold, first-use rate, and median days from sale to first use.
Exact Reward Loyalty name
4-week regular
- Fixed milestone
- Earn a loyalty day in 4 weeks in a row.
- Why it matters here
- A loyalty day in four weeks in a row recognises an established care rhythm without requiring more than one qualifying day per week.
- Reward approach
- Start with recognition. A capped $5 voucher for an approved take-home retail item can follow a cost review.
- Guardrail
- Do not attach a free care day or encourage attendance outside the dog's approved routine.
- 30-day check
- Started and completed runs, optional voucher cost, and later pass use.
Exact Reward Loyalty name
10 loyalty days
- Fixed milestone
- Earn loyalty days on 10 different dates.
- Why it matters here
- Ten distinct qualifying dates is useful beside a ten-use pass while remaining honest that other loyalty activity can count.
- Reward approach
- Use recognition or a capped $10 voucher for a future full-price standard day.
- Guardrail
- Do not stack the voucher with a pass use, and confirm care eligibility at redemption.
- 30-day check
- Achievement completions, remaining pass uses, voucher redemptions, and later pass sales.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Reward economics
Show the arithmetic before approving the reward.
Illustrative calculation
10 standard daycare days × $30 = $300; illustrative pass price $270; customer saving $30.
The pass discount is 10%, which records $27 revenue per use before operating costs.
Model staffing ratios, capacity, insurance, cleaning, and care costs. The $30 day rate is an example, not a market benchmark.
Margin protections
- Limit the pass to the named standard daycare product.
- Keep boarding, grooming, training, and retail outside the pass.
- Keep the pass on the owner account and refuse transfer or sharing.
- Do not combine a return voucher with pass redemption.
Where to promote it
Put the invitation inside the existing visit.
- Approved-client message: introduce the pass after intake is complete.
- Pickup desk: show the ten-day comparison when the owner asks about the next visit.
- Receipt: state the recorded price, validity, and owner account.
- Pass wallet: ask staff to show remaining uses after each scan.
Staff script and operating routine
One line, at the right moment.
“Ten standard daycare days are $270, and the pass stays valid for 90 days.”
- Best moment
- At pickup or checkout after staff confirm the dog remains eligible for standard daycare.
- Operating habit
- Check the care system first, then confirm the owner account and redeem one use.
- Common staff mistake
- Treating the pass as proof of a booking, current eligibility, or available capacity.
First campaign
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- Members with no qualifying activity for 45 days.
- Offer
- $10 off one full-price standard daycare day of at least $30, valid for 14 days.
- Timing
- Send after checking future bookings, current eligibility, and usable pass visits in the care system and member wallet.
- Intended behaviour
- Invite a suitable past client back without pushing attendance or discounting an unused pass.
- Measure
- Deliveries, voucher claims and redemptions, eligible care-day revenue, booked clients removed, and unused-pass clients removed.
30-day review
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Pass sales to first use
A wide gap points to a weak wallet handoff or a pass sold before a real need.
Days from sale to first use
Use the range to judge the 90-day window and never pressure a care schedule.
Uses per active pass
Slow use can call for a smaller future pass or a clearer pickup explanation.
4-week regular progress
Treat the result as a return signal and keep care suitability outside the achievement.
Unused visits and staff exceptions
High breakage, sharing requests, or eligibility disputes require product and staff-rule changes.
Common mistakes
What to stop before launch.
- Selling the pass before intake approval.
- Using Reward Loyalty as a booking or dog-record system.
- Letting another household use the pass.
- Rewarding attendance volume with free care days.
- Emailing owners who have a booking or usable pass visits.
Printable launch checklist
Dog daycare launch plan
- Define the standard daycare day.
- Calculate acceptable revenue per use.
- Create the ten-use, 90-day pass.
- Test sale and one-use redemption.
- Activate First pass used, 4-week regular, and 10 loyalty days.
- Place the pass QR at pickup and checkout.
- Brief staff on care checks, owner accounts, and no transfer.
- Prepare the 45-day audience and external checks.
- Book the 30-day review.
Owner: __________________
Launch: ________________
30-day review: __________
Implementation guides
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.