Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/indoor-playground-loyalty-program
Industry guide · Indoor playgrounds & play cafés
An indoor playground loyalty program for regular family visits
Sell one clear block of child entries, scan the right number of children in one step, and keep waivers, capacity, and parties in the venue's own systems.
Recommended starting program
Start with one mechanism customers can remember.
Sell ten standard child entries for an illustrative $90 instead of ten $10 entries. The pass stays valid for 120 days on the guardian's member account.
Pass
10 standard child entries
Illustrative price
$90 instead of $100
Validity
120 days
Redemption
1 use per child per visit
Why this fits
The trade decides the mechanism.
This guide covers indoor playgrounds and play cafés selling per-child open-play entry. Trampoline and adventure parks, party-only venues, licensed childcare and preschool programs, arcades, and outdoor attractions need different admission and safety rules.
Families return on a school and weather rhythm that a weekly target would punish. A counted pass rewards commitment without forcing a schedule.
One pass covers the family: staff scan one use per child, and the use screen's quantity stepper records siblings in one step. A two-child family finishes a pass in about five visits.
Waivers, session capacity, and party bookings stay in the venue's own systems. Reward Loyalty records entries, passes, and the return rhythm.
Customer journey
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
See it
A door sign and till card explain the ten-entry pass.
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02
Join
The guardian joins at the counter while the children get ready to play.
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03
Buy the pass
Staff take payment at the till and add the pass to the guardian's account.
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04
Scan per child
Staff record one use per playing child with the quantity stepper.
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05
Track entries
The wallet shows uses left and progress toward loyalty-day milestones.
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06
Renew after use
The venue reviews real use and expired entries before selling the next pass.
Exact program setup
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Create the ten-entry pass
Set ten uses, 120 days, an illustrative $90 price, and one sentence naming the standard open-play entry it covers.
Create the family entry pass -
2
Test the gate scan and the stepper
Sell a test pass, scan a two-child visit in one step, and practice the undo for the most recent use.
Prepare the desk for pass sales -
3
Review use and expired entries
Track passes sold, first use, entries per visit, active passes, and unused expired entries before changing the package.
Review entry-pass analytics -
4
Enable four fixed milestones
Use First pass used, 5 loyalty days, 10 loyalty days, and One year together. Keep them free from extra value at launch.
Activate playground achievements
Achievement strategy
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
First pass used
- Fixed milestone
- Use a prepaid pass for the first time.
- Why it matters here
- First use confirms the pass moved from a counter sale into the gate routine, including the per-child scan.
- Reward approach
- No extra reward. The pass saving already rewards commitment.
- Guardrail
- Confirm how many children are playing before scanning, and undo a miscount at once.
- 30-day check
- Passes sold, first-use rate, and median days from sale to first use.
Exact Reward Loyalty name
5 loyalty days
- Fixed milestone
- Earn loyalty days on 5 different dates.
- Why it matters here
- Five visit dates show a family habit forming across term time, weekends, and weather.
- Reward approach
- Use recognition, or a capped $3 café voucher after the first cost review.
- Guardrail
- A loyalty day counts the visit date once, however many children play.
- 30-day check
- Members reaching five loyalty days and median days between visits.
Exact Reward Loyalty name
10 loyalty days
- Fixed milestone
- Earn loyalty days on 10 different dates.
- Why it matters here
- Ten dates is close to a full pass for a one-child family and can prompt the renewal conversation.
- Reward approach
- Use recognition or a capped $5 voucher toward a future entry.
- Guardrail
- Sibling scans reach ten uses sooner than ten dates. Read the milestone as visits, not entries.
- 30-day check
- Completions, pass renewals within 30 days, and voucher cost.
Exact Reward Loyalty name
One year together
- Fixed milestone
- Earn a loyalty day a full year after your first.
- Why it matters here
- Children grow through a venue in seasons, so a loyalty day a year after the first recognizes a family that kept coming back.
- Reward approach
- Use recognition or a capped $5 café or entry voucher, valid for 30 days.
- Guardrail
- Use a grant cap and check age limits before promising anything at the door.
- 30-day check
- Eligible members, completions, voucher use, and later entry revenue.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Reward economics
Show the arithmetic before approving the reward.
Illustrative calculation
10 standard child entries × $10 = $100; illustrative pass price $90; family saving $10.
The pass saving is 10% of the separate-entry total.
Model staffing, cleaning, insurance, and session capacity. The $9 revenue per entry is not contribution margin, and siblings finish passes faster than the calendar suggests.
Margin protections
- Name the standard open-play entry the pass covers.
- Exclude parties, camps, workshops, and peak special events.
- Keep the pass on the guardian's member account and enforce the 120-day window.
- Do not stack a pass entry with an entry voucher on the same visit.
Where to promote it
Put the invitation inside the existing visit.
- Door: show the ten-entry comparison beside the single-entry price.
- Till and café counter: one short line while families pay or order.
- Party pickup: invite the host family for everyday open play, not another party discount.
- Receipt: print the join URL for parents managing coats and shoes.
Staff script and operating routine
One line, at the right moment.
“Ten standard child entries are $90, and the pass stays valid for 120 days on your account.”
- Best moment
- At the till, after the family has paid for an ordinary visit.
- Operating habit
- Ask how many children are playing, scan once with the right quantity, and fix a miscount with the undo before the family walks away.
- Common staff mistake
- Scanning one use for a two-child visit undercharges the pass and makes the analytics read slow.
First campaign
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- Members with no qualifying activity for 45 days.
- Offer
- $3 off one standard child entry, valid for 14 days.
- Timing
- Wait for clean pass sales and scans, then exclude families with usable pass visits or a booked party. Reward Loyalty does not know party bookings.
- Intended behaviour
- Invite a family back after a school-term gap without discounting entries they already paid for.
- Measure
- Deliveries, voucher claims and redemptions, entry revenue, and families excluded for pass visits or parties. Reward Loyalty does not track email opens or clicks.
30-day review
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Pass sales to first use
A wide gap points to an unclear pass scope or a weak gate handoff.
Entries per active pass and per visit
Check that sibling scans match family size. Miscounts show up here first.
5 loyalty days progress
Judge the return rhythm across term time and holidays, not attendance quality.
Unused expired entries
Change the pass size or validity within product limits if families lose paid entries.
Campaign exclusions and redemptions
Repair the party and pass checks if covered families receive the discount.
Common mistakes
What to stop before launch.
- Selling the pass as a membership with booking rights.
- Scanning one use for several children.
- Counting a party booking as pass use.
- Promising entry at peak times the venue cannot honor.
- Sending the return voucher to a family with entries left.
Printable launch checklist
Indoor playgrounds & play cafés launch plan
- Define the standard open-play entry.
- Calculate staffing, capacity, and insurance cost per entry.
- Create the ten-use, 120-day pass.
- Test sale, per-child scan, and undo.
- Activate First pass used, 5 loyalty days, 10 loyalty days, and One year together.
- Place the pass offer at the door and till.
- Brief staff on quantity scans and party exclusions.
- Prepare the 45-day audience and party check.
- Book the 30-day review.
Owner: __________________
Launch: ________________
30-day review: __________
Implementation guides
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.