Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/jewellery-store-loyalty-program
Industry guide · Jewellery stores
A jewellery store loyalty program for settled purchases and paid repairs
Reward eligible fully paid standard jewellery, watches, accessories, and in-house repair labour while the shop system remains responsible for deposits, custom orders, appraisals, service tickets, warranties, inventory, and collection.
Recommended starting program
Start with one mechanism customers can remember.
Award one point per illustrative $1 of eligible settled standard retail spend and paid in-house repair labour. At 500 points, staff can apply an illustrative $25 credit to a later eligible purchase or paid in-house repair of at least $100.
Card
1 point per $1
Reward threshold
500 points
Staff-enforced reward
$25 credit from $100
Points expiry
12 months
Why this fits
The trade decides the mechanism.
This guide covers independent staffed jewellery stores selling standard finished jewellery, watches, and accessories and taking paid in-house repair work. It excludes online-only sellers, pawn shops, auction houses, bullion dealers, wholesale manufacturers, consignment-led galleries, piercing studios, and stores whose main business is custom manufacture or insurance replacement.
Jewellery baskets vary by item, repair labour, discount, deposit, and final settlement. Points follow the eligible settled amount without treating a cleaning, appraisal, repair, ring, and watch as equal visits.
A staff-enforced $100 claim minimum limits the credit on a later eligible transaction. Protected stock and services still need explicit exclusions because Reward Loyalty cannot identify materials, ownership, margin, warranty status, or workshop responsibility.
The POS, inventory, repair, and customer-service systems remain authoritative for deposits, custom orders, appraisals, estimates, repair tickets, collections, warranties, serial numbers, insurance documents, and stock availability.
Customer journey
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
Join in the store
A counter or receipt QR explains the eligible settled-spend rule and future credit.
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02
Choose an item or repair
The shop system records the product, estimate, deposit, workshop status, and customer approval.
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03
Settle the eligible amount
Staff finalise payment and remove excluded products, fees, and pass-through work.
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04
Award the points
Staff enter the eligible settled retail and in-house repair subtotal once.
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05
Use the store credit
Five hundred points become $25 toward a later eligible transaction of at least $100.
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06
Return when the need is real
The wallet keeps progress while the shop system keeps products, repairs, and customer commitments.
Exact program setup
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Create the jewellery points card
Set one point per $1, a 12-month expiry, and a per-purchase cap that limits exposure on a high-value transaction.
Create the jewellery points card -
2
Configure the bounded store credit
Set the point reward at 500 points for a $25 credit. Put the $100 eligible-subtotal minimum, exclusions, and no-stacking rule in the published terms; Reward Loyalty does not validate that shop policy, so staff or the POS must enforce it.
Create the jewellery credit -
3
Train final-payment awards
Award only after final payment. Remove tax, gift cards, deposits, finance charges, insurance, appraisals, bullion, loose stones, consignment, warranty work, shipping, third-party labour, and unpaid custom work.
Award points after settlement -
4
Use the fixed milestone catalogue
Enable 5 loyalty days, First reward enjoyed, and One year together. Do not rename them as purchase, anniversary, repair, or product milestones.
Review achievement conditions -
5
Plan corrections before launch
Test a deposit followed by final settlement, a returned eligible item, a corrected repair invoice, a mistaken award, and a credit claim.
Prepare transaction corrections
Achievement strategy
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
5 loyalty days
- Fixed milestone
- Earn loyalty days on 5 different dates.
- Why it matters here
- Five qualifying dates provide an early signal that the member returned for recorded loyalty activity.
- Reward approach
- Use recognition. The points credit already carries value.
- Guardrail
- It does not mean five purchases, repairs, collections, cleanings, appraisals, or store visits.
- 30-day check
- Completions, time to completion, and matches with eligible settled transactions.
Exact Reward Loyalty name
First reward enjoyed
- Fixed milestone
- Redeem your first reward.
- Why it matters here
- A first redemption tests whether staff can apply the configured credit under the published terms.
- Reward approach
- Use recognition only. Do not attach another discount to a milestone that already follows a reward.
- Guardrail
- Check the reward ledger before attributing this milestone to the $25 jewellery credit.
- 30-day check
- First claims, eligible subtotals, declined claims, protected-stock exceptions, and reversals.
Exact Reward Loyalty name
One year together
- Fixed milestone
- Earn a loyalty day a full year after your first.
- Why it matters here
- A qualifying loyalty day a full year after the first can recognize a long customer relationship.
- Reward approach
- Use recognition or a capped $5 service voucher valid for 30 days after margin and capacity review.
- Guardrail
- It does not prove a purchase anniversary, relationship occasion, warranty date, inspection due date, or continuous custom.
- 30-day check
- Eligible members, completions, voucher cost, later eligible spend, and service capacity.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Reward economics
Show the arithmetic before approving the reward.
Illustrative calculation
Illustrative example: $500 of eligible settled jewellery and in-house repair spend earns 500 points before a $25 credit on a later eligible transaction of at least $100.
The face-value rate is 5% at the threshold. Against the minimum claim transaction, the credit covers 25% of eligible spend.
Estimate direct cost from the margin or workshop capacity of the claimed item or service. A $25 credit can have a different direct cost across materials, brands, and services.
Margin protections
- Award after final payment, not from an estimate, hold, finance application, deposit, or open repair ticket.
- Exclude tax, gift cards, finance charges, insurance, appraisals, bullion, loose stones, consignment, warranty work, shipping, third-party labour, and protected brands or stock.
- Have staff or the POS confirm at least $100 of eligible spend and refuse reward stacking; the point-reward claim does not enforce either shop rule.
- When staff refund an eligible item or paid repair amount, reverse its points.
Where to promote it
Put the invitation inside the existing visit.
- Main counter: place the join QR where staff take final payment.
- Receipt or collection note: show the member link and awarded points.
- Repair collection: invite the customer after staff complete the eligible paid repair.
- Custom-order desk: state that deposits do not earn and staff decide final eligibility at settlement.
Staff script and operating routine
One line, at the right moment.
“Eligible settled purchases and in-house repair labour earn one point per dollar. Five hundred points gives you $25 toward a later eligible transaction of $100 or more.”
- Best moment
- Once staff complete the eligible standard sale or paid in-house repair and settle final payment.
- Operating habit
- Close the sale or repair ticket, remove excluded lines, confirm the later claim reaches $100 and does not stack, enter the eligible settled subtotal once, and state the new balance.
- Common staff mistake
- Awarding a custom-order deposit or open repair estimate creates loyalty value before the work, final price, and payment are settled.
- If a scan or lookup fails
- If the customer cannot show a code, search by name or email and confirm the account before recording the settled eligible amount.
First campaign
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- If Member segments are available, members with a current balance at or above 250 points AND below 500 points. Otherwise postpone the campaign.
- Offer
- A points-balance reminder with no product recommendation, occasion, repair deadline, stock promise, or extra discount.
- Timing
- Send after the day-30 transaction review and keep the campaign page open until delivery finishes.
- Intended behaviour
- Bring earned progress into view before a later customer-led eligible purchase or paid repair.
- Measure
- Delivered emails, later eligible settled transactions, credit claims, and opt-outs. Reward Loyalty does not track email opens or clicks.
30-day review
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Join-to-first-earn rate
A low rate points to a missed final-payment invitation or unclear eligible-spend rule.
Points against eligible settled transactions
Audit deposits, open tickets, appraisals, bullion, consignment, warranties, finance charges, returns, misses, and duplicates.
Minimum and stacking exceptions
Retrain the counter role if staff apply the credit below $100 or beside another offer.
Credit claims by stock and service type
Raise the staff-enforced minimum or narrow eligibility if protected stock or scarce workshop capacity absorbs claims.
Return and repair corrections
Rewrite the settlement rule if points survive a refund or precede completed work.
Common mistakes
What to stop before launch.
- Awarding points on deposits, estimates, holds, or finance applications.
- Including bullion, loose stones, appraisals, consignment, warranty work, or third-party charges.
- Treating loyalty data as the repair ticket, valuation, warranty, inventory, or customer-occasion record.
- Assuming Reward Loyalty enforces the $100 minimum or no-stacking policy.
- Sending product or anniversary copy from a points-balance segment.
Printable launch checklist
Jewellery stores launch plan
- Define eligible settled retail and repair lines.
- Cost the $25 credit across product margins and workshop capacity.
- Set expiry, cap, exclusions, returns, and no stacking.
- Create the points card and reward.
- Test deposit, final settlement, lookup, staff-enforced minimum, no stacking, claim, refund, and reversal.
- Activate the three fixed achievements.
- Place and test counter, receipt, and repair-collection codes.
- Brief staff on deposits, custom work, repairs, protected stock, minimums, and stacking.
- Set launch date, review date, and named owner.
- Prepare the near-reward campaign only after clean operation.
Owner: __________________
Launch: ________________
30-day review: __________
Implementation guides
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.