Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/padel-club-loyalty-program
Industry guide · Padel clubs
A padel club loyalty program for four players and one bill
Multiply points in the hours your courts sit empty, and stop losing three players out of every four because only one of them paid.
Recommended starting program
Start with one mechanism customers can remember.
Award one point per $1 of counter spend, and multiply it during the quiet weekday middle of the day. Two hundred points give a $10 credit toward balls, grips, or an off-peak court.
Earn rate
1 point per $1 counter spend
Bonus hours
3x, Tue to Thu, 10:00 to 15:00
Reward
$10 credit at 200 points
Arrival card
12 stamps, 1 per date, drink reward
Why this fits
The trade decides the mechanism.
This guide covers staffed padel clubs with a clubhouse counter that sells balls, grips, coaching, and refreshments. It excludes unstaffed self-service court blocks, which have no counter and cannot run this program at all, along with tennis and squash clubs whose booking and pricing differ, and clubs whose court fees are collected entirely inside a third-party booking app.
Four players share one court and one bill, and the payer rotates. A player in a settled four-ball pays about one time in four, so at two sessions a week that is a payment roughly every other week. Settle loyalty on whoever tapped the card and you record that player in about half the weeks, and a weekly run breaks the first time the turn passes to someone else. A bowling alley can name one paying organiser because the group changes each visit; a padel four-ball is the same four people every Tuesday, taking turns. An arrival stamp records all four, whoever paid.
The court fee never needs to enter the ledger. Padel players buy balls and grips constantly, and that spend is individual, margin-bearing, and already at your counter. Reward what a player buys with their own money, and leave the court fee to the booking system.
A 10am court earns nothing when it sits empty, and a 7pm court is already sold. That asymmetry is what bonus hours are for. A points multiplier in the quiet middle of the day costs the club a points liability rather than a court it could have sold, and it never discounts the peak inventory that needed no help.
Customer journey
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
See it
A clubhouse card names the multiplier and the hours it runs.
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02
Book the court
The booking system holds the court, the price, and who pays. Reward Loyalty never sees it.
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03
Stamp on arrival
Staff add one arrival stamp per player per date, whoever settled the court fee.
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04
Earn at the counter
Balls, grips, coaching, and drinks earn points, tripled inside the quiet window.
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05
Watch the balance
The card face shows the multiplier while it runs and the distance to the credit.
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06
Book the quiet slot
A player who wants the multiplier books the court the club most wants filled.
Exact program setup
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Create the points card on counter spend
Set one point per $1 of counter spend and a 12-month expiry. Court fees stay out. The club's booking system owns them and the payer rotates anyway.
Set the earn rule -
2
Set the bonus-hour window on your own dead slot
Turn on the weekdays your courts sit empty, set the start and end times on the club clock, and pick a 3x multiplier. Leave the peak evenings off. Do not boost a court that is already sold.
Schedule the multiplier -
3
Add the arrival stamp for the players who did not pay
Create a second card with twelve required stamps, no minimum purchase, and one stamp per date. A stamp card must carry a stamp count and a reward, so name one: a hot drink or soft drink at the clubhouse bar. Staff stamp each player who arrives, whoever settled the court, and that is what makes the three non-payers visible.
Create the arrival card -
4
Set a reward that never discounts the peak
Use a $10 credit at 200 points toward balls, grips, or an off-peak court booking. Never a peak court. That inventory sells itself.
Configure the reward -
5
Activate four fixed milestones
Turn on 5 loyalty days, 25 loyalty days, 12-week regular, and First reward enjoyed. A padel regular plays two to four times a week, so the weekly run is reachable here in a way it is not for most trades.
Activate the fixed milestones
Achievement strategy
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
5 loyalty days
- Fixed milestone
- Earn loyalty days on 5 different dates.
- Why it matters here
- Five distinct dates arrives inside a fortnight for a regular, so it is an early read on whether a new player is joining the club rhythm.
- Reward approach
- Use recognition. The points card and the multiplier already carry the benefit.
- Guardrail
- It counts dates, not matches. It does not know who played, who paid, or who won.
- 30-day check
- Completions and the median days to reach five.
Exact Reward Loyalty name
25 loyalty days
- Fixed milestone
- Earn loyalty days on 25 different dates.
- Why it matters here
- A player at two to four sessions a week reaches 25 dates in a couple of months, which is where a casual booker either becomes a regular or drifts.
- Reward approach
- Use recognition, or a small credit toward balls. Never a peak court.
- Guardrail
- It records dates. It proves nothing about level, ranking, or match results, which the club's own systems own.
- 30-day check
- Completions, and the share of completers still arriving a month later.
Exact Reward Loyalty name
12-week regular
- Fixed milestone
- Earn a loyalty day in 12 weeks in a row.
- Why it matters here
- A weekly run needs one loyalty day a week, and a padel regular clears that without trying. It is the one retention signal this trade gives you for free.
- Reward approach
- Use recognition, or an off-peak court credit. Do not reward peak play.
- Guardrail
- The run reads on dates, not bookings. A player who stops booking still holds the run until a full week passes with no activity.
- 30-day check
- Runs started against runs held for twelve weeks.
Exact Reward Loyalty name
First reward enjoyed
- Fixed milestone
- Redeem your first reward.
- Why it matters here
- The first redemption proves the credit lands on balls, grips, or a quiet court, rather than on the peak slot the club needs to sell.
- Reward approach
- Use recognition. The credit already delivered the benefit.
- Guardrail
- Refuse a redemption applied to a peak court booking.
- 30-day check
- First redemptions, and what each credit was spent on.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Reward economics
Show the arithmetic before approving the reward.
Illustrative calculation
Illustrative example: $200 of counter spend earns 200 points at the base rate and unlocks a $10 credit. Inside the 3x window the same $200 of spend earns 600 points, so a player reaches the credit on roughly $67 of quiet-hour spend. The arrival card runs alongside it: twelve arrivals produce one clubhouse drink worth about $3.50.
The base face-value rate is 5%. Inside the multiplier it reaches 15% on that spend, which is the price of moving a booking out of a court you cannot sell anyway.
The multiplier is cheap where the court is empty and expensive where it is not. A 3x window on a Tuesday at 11am costs a points liability against a court earning nothing. The same window at 7pm would give away margin on a court that was already sold. Set the window from your own booking data, not from this example.
Margin protections
- Never run a bonus-hour window across a peak slot. The peak sells itself.
- Check the maximum points per purchase on the card. That ceiling applies after every multiplier, so it can silently cancel the bonus-hour boost you just set.
- Budget the arrival-card reward. A regular completes twelve arrivals in about a month, so a $3.50 drink lands roughly ten to twelve times a year for each of them.
- Keep court fees out of the earn rule. The payer rotates and the booking system owns the fee.
- Award one arrival stamp per player per date, so a long session cannot be farmed.
- Exclude court hire, leagues, tournaments, coaching packages bought as a block, and private hire from the credit.
- Cap the credit against an off-peak court, never a peak one.
Where to promote it
Put the invitation inside the existing visit.
- Clubhouse counter: name the multiplier and the exact hours it runs.
- Court-side board: the quiet window, beside the booking rules.
- Receipt: print the multiplier that applied and the balance.
- Club WhatsApp or noticeboard: the arrival stamp counts even when a teammate paid.
Staff script and operating routine
One line, at the right moment.
“Counter spend earns a point per dollar, tripled between 10 and 3 on weekdays. Your arrival counts even when someone else paid for the court.”
- Best moment
- At the clubhouse counter, when a player buys balls or a drink, and at arrival for the stamp.
- Operating habit
- Stamp every player who arrives, not the one who paid, then key counter spend at the till.
- Common staff mistake
- Awarding on the court fee. Three of the four players walk away with nothing and stop using the card.
- If a scan or lookup fails
- If the player cannot show a code, search by name or email at the clubhouse counter and confirm the account before you key the counter spend.
First campaign
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- If the account includes Member segments, save one for players with no visit for 21 days. Otherwise use the built-in Inactive Members audience, which carries no day setting of its own.
- Offer
- No discount on a court. Name the bonus-hour window and what it multiplies, so the offer costs the club nothing it could have sold.
- Timing
- Send after four weeks of clean counter spend and arrival stamps, and time it to a week when the quiet window is at its emptiest.
- Intended behaviour
- Move a lapsed player back into the hours the club needs filled, without cutting the price of a court.
- Measure
- Delivered emails against later arrivals and counter spend inside the window. Reward Loyalty does not track email opens or clicks.
30-day review
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Arrivals stamped against court bookings
If stamps run at a quarter of arrivals, staff are stamping the payer. That is the failure this design exists to fix.
Counter spend inside the bonus window
If the window moves no spend, the hours are wrong. Move the window before raising the multiplier.
Court use in the boosted hours
The multiplier is meant to move bookings. If the quiet courts are still empty, the offer is not the problem, the hours are.
12-week regular runs held
A padel regular can hold a weekly run. A falling number is the earliest churn signal this trade gives you.
Credits redeemed against peak courts
Any is too many. Tighten the redemption rule at the counter.
Common mistakes
What to stop before launch.
- Awarding on the court fee, which pays one player and ignores three.
- Running a multiplier across the peak evening.
- Trying to award points per minute of court time. Reward Loyalty counts purchases, not the clock.
- Letting a credit be redeemed against a peak booking.
- Launching this at an unstaffed court block, where there is no counter to scan at.
Printable launch checklist
Padel clubs launch plan
- Confirm the clubhouse counter is staffed.
- Find the club's dead weekday hours from its own booking data.
- Create the points card on counter spend.
- Set the bonus-hour window and multiplier.
- Create the arrival card with no minimum purchase.
- Set the $10 credit against balls, grips, or an off-peak court.
- Activate the four fixed milestones.
- Brief staff to stamp arrivals, not payers.
- Book the 30-day review on court use in the boosted hours.
Owner: __________________
Launch: ________________
30-day review: __________
Implementation guides
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.