Reward Loyalty · Industry guide · Illustrative settings
https://rewardloyalty.co/use-cases/winery-loyalty-program
A winery loyalty program for tastings, bottle sales and return visits.
Recognise return visits and direct purchases without building incentives around alcohol volume or pretending to replace a wine club.
Who sets this up.
Give your regular customers an extra service: a branded card, rewards for coming back, and nothing to install.
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Start with one mechanism customers can remember.
Award two points per $1 of eligible tasting-room spend. At 500 points, offer one standard tasting or a named non-alcohol alternative.
Earn rate
2 points per $1
Threshold
500 points
Spend to reward
$250 eligible spend
Reward
Standard tasting or alternative
The trade decides the mechanism.
This guide is for on-site tasting rooms and direct bottle sales. It does not cover bars, online wine retail, shipping compliance, or full wine-club management.
Tasting-room baskets vary, and return intervals may be seasonal. Spend-based points fit better than weekly consistency rewards.
The reward should invite another visit, not encourage extra consumption during the current one.
Loyalty-day and anniversary achievements recognise a relationship across dates. They do not measure bottle count or booking source.
From the first QR to a reason to return.
The program should follow the transaction or appointment that already exists. It should not create a second queue.
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01
Discover
The tasting menu and check presenter carry the join QR.
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02
Join
The guest joins before the eligible purchase is closed.
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03
Earn
Points follow the eligible on-site subtotal.
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04
Return
A later visit creates new progress without a volume challenge.
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05
Redeem safely
The standard tasting or alternative is used under local rules.
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06
Come back in season
A dated campaign supports a quiet period.
Configure the base program before the campaign.
Complete the steps in order. Each documentation link opens the current 5.x setup guide for that task.
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1
Define eligible tasting-room spend
Decide how tax, shipping, club charges, and pass-through items affect the awarded subtotal before staff go live.
Create the tasting-room points card -
2
Create one responsible reward
Use a standard tasting with a named non-alcohol alternative. Apply local alcohol, age, and service rules.
Configure the points reward -
3
Enable three fixed achievements
Use 5 loyalty days, First reward enjoyed, and One year together. Do not add alcohol-volume language around them.
Activate winery achievements -
4
Build a quiet-season voucher
Set dates, minimum eligible spend, and grant cap before selecting inactive members.
Create the quiet-season voucher
Use milestones as a supporting layer.
Reward Loyalty provides a curated catalog of predefined, one-time milestones. The business chooses which achievements to activate and whether to attach an optional reward. Names, thresholds, measured events, and formulas stay fixed.
A loyalty day records qualifying loyalty activity on a distinct business-local date. It is not a configurable product, service, branch, booking-source, or purchase-count rule. See the fixed achievement catalog and progress rules.
Exact Reward Loyalty name
5 loyalty days
- Fixed milestone
- Earn loyalty days on 5 different dates.
- Why it matters here
- Five qualifying dates recognises genuine return behaviour without demanding rapid visits.
- Reward approach
- Use recognition or a small non-alcohol retail add-on; avoid another tasting reward here.
- Guardrail
- Do not associate completion with number of drinks or bottles.
- 30-day check
- Completion rate and calendar time to five dates.
Exact Reward Loyalty name
First reward enjoyed
- Fixed milestone
- Redeem your first reward.
- Why it matters here
- First redemption verifies the reward and responsible-service workflow.
- Reward approach
- No additional reward.
- Guardrail
- Apply age, service, local law, and alternative-product rules at redemption.
- 30-day check
- Rewards earned, rewards redeemed, alternatives used, and exceptions.
Exact Reward Loyalty name
One year together
- Fixed milestone
- Earn a loyalty day a full year after your first.
- Why it matters here
- A loyalty day a year after the first fits seasonal visits and long customer relationships.
- Reward approach
- Offer a modest merchandise or shipping-related voucher only where lawful and operationally supported, or no reward.
- Guardrail
- Use availability dates and grant caps; do not promise a free bottle.
- 30-day check
- Eligible members, completions, cost, and later direct purchases.
Before attaching value, review achievement reward availability, expiry, and grant caps.
Show the arithmetic before approving the reward.
Illustrative calculation
500 points ÷ 2 points per $1 = $250 eligible spend. An illustrative $18 tasting has 7.2% face value.
The face-value rate is 7.2%. Calculate actual service, product, staffing, and capacity cost.
The $18 tasting is an example, not an industry benchmark. Replace it with the venue's real menu and legal constraints.
Margin protections
- Award only on the defined eligible subtotal.
- Provide a named non-alcohol alternative.
- Apply responsible-service and age rules.
- Do not stack the points reward with the quiet-season voucher.
Put the invitation inside the existing visit.
- Tasting menu: add a restrained join QR near purchase information.
- Check presenter: explain points when the visit is closing.
- Bottle collection desk: show the wallet and eligible subtotal.
- Post-visit email: link to balance and future events without consumption pressure.
One line, at the right moment.
“Eligible tasting-room purchases earn two points per dollar. Five hundred points unlock a standard tasting or our non-alcohol option.”
- Best moment
- When presenting the check or completing bottle purchases.
- Operating habit
- Use the eligible subtotal and apply the same responsible-service checks at redemption.
- Common staff mistake
- Framing the program as a reason to consume more alcohol today.
Wait until the base program works.
A campaign should address one observed behaviour. It should not compensate for missed awards, unclear terms, or an untrained team.
- Audience
- Members with no qualifying activity for 90 days.
- Offer
- A dated standard tasting or non-alcohol alternative with a minimum eligible purchase where lawful.
- Timing
- Choose a quiet season and set availability before sending.
- Intended behaviour
- Prompt a planned return visit, not higher consumption.
- Measure
- Claims, redemptions, alternative selection, eligible direct revenue, and visit dates.
Use the first month to fix operation and economics.
Thirty days can reveal adoption, workflow, progress, and reward-cost problems. It is too early to claim proven lifetime value or long-term retention.
Join-to-first-earn rate
Low conversion points to the check presenter or staff explanation.
Points by eligible subtotal
Audit outliers for shipping or club-charge errors.
5 loyalty days progress
Expect slower movement; do not judge annual retention in month one.
Reward and alternative redemption
Confirm the reward works for all eligible members.
Responsible-service exceptions
Any recurring confusion requires copy and staff changes before expansion.
What to stop before launch.
- Rewarding alcohol volume or rapid visits.
- Omitting a non-alcohol alternative.
- Awarding on undefined shipping or club charges.
- Stacking a tasting reward and campaign voucher.
- Calling the program a wine club.
Wineries & tasting rooms launch plan.
- Define eligible on-site spend.
- Choose and cost the tasting and alternative.
- Create the points card and 500-point reward.
- Test earning and lawful redemption.
- Activate 5 loyalty days, First reward enjoyed, and One year together.
- Place discreet QR links at menu and checkout.
- Brief staff on responsible presentation.
- Prepare one dated quiet-season campaign.
- Set the 30-day review.
Owner: __________________
Launch: ________________
30-day review: __________
Open only the setup pages this program needs.
These links point to the current Reward Loyalty 5.x documentation.