Product comparison
Reward Loyalty vs Capillary Loyalty+.
Capillary Loyalty+ gives enterprise teams a configurable loyalty engine with deep program rules. Reward Loyalty supplies a complete application for a smaller brief, with source and hosting under the buyer’s control.
Short answer
Two models for different buyers.
Choose Capillary Loyalty+ when an enterprise needs complex rules, promotions, rewards, tiers, several programs, and an omnichannel implementation. Choose Reward Loyalty when a smaller operator or agency needs a ready source-owned application and accepts its defined workflows.
Self-hosted
Reward Loyalty
A self-hosted application with member, staff, business, and administrator workflows already assembled.
Best for: SMBs, agencies, and multi-business operators that can use a defined product and run it themselves.
Competitor model
Capillary Loyalty+
An enterprise loyalty engine with configurable workflows, expressions, tiers, promotions, rewards, and multi-program structures.
Best for: Large brands that need a loyalty system designed around complex customer, transaction, channel, and governance rules.
At a glance.
| Decision | Reward Loyalty | Capillary Loyalty+ |
|---|---|---|
| Product form | Complete role-based application | Configurable enterprise loyalty engine |
| Program design | Defined points, stamps, tiers, vouchers, passes, achievements, and referrals | Rule-driven points, coupons, tiers, promotions, rewards, and program variants |
| Business structure | Isolated businesses on one installation | Single and multi-loyalty programs configured for the organization |
| Channels | Web wallet, staff flow, APIs, webhooks, and buyer-built connections | Online and offline sources connected to the enterprise program |
| Implementation | Install, configure, test, and operate | Enterprise data, rule, channel, integration, and rollout program |
| Source access | Application source included | Managed product access and configuration |
Feature comparison
Compare the capabilities that change the decision.
Program depth and operating responsibility
| Capability | Reward Loyalty | Capillary Loyalty+ |
|---|---|---|
| Rules | Product-defined earning, reward, tier, and campaign controls | Expression-based rules for complex eligibility, actions, and promotions |
| Rewards | Configured rewards, vouchers, passes, and loyalty mechanics | Catalog rewards, coupons, points, and targeted promotion actions |
| Multi-program use | Businesses stay isolated and balances do not pool | Multiple programs can share a customer profile within an organization |
| Operations | Buyer owns hosting, mail, releases, security, backups, and support | Enterprise platform operation plus customer-owned program administration and integration |
Where Reward Loyalty is stronger.
- Ships the member, staff, partner, and administrator experiences as one application.
- Provides the source and infrastructure choice to the license holder.
- Lets one operator serve isolated businesses without building an enterprise loyalty program from components.
Where Capillary Loyalty+ is stronger.
- Supports deeper enterprise rule and promotion design.
- Handles multi-program and omnichannel loyalty structures for large organizations.
- Offers broader reward-catalog, targeting, governance, and enterprise integration concepts.
Choose Reward Loyalty if.
- A ready application fits the brief.
- The buyer values source ownership and infrastructure choice.
- The team can operate the application and work within its program model.
Choose Capillary Loyalty+ if.
- Program rules exceed a ready SMB product.
- Several brands, countries, channels, or loyalty programs need one enterprise design.
- The organization can fund implementation, integration, governance, and ongoing administration.
Limits to account for.
- Reward Loyalty does not reproduce Capillary Loyalty+ rule depth, multi-program configuration, reward catalog, or enterprise implementation model.
- Capillary Loyalty+ requires enterprise scoping and integration; public documentation does not provide a reproducible price for this comparison.
- Similar terms such as tiers and points do not mean that program rules, data models, or operating work are equivalent.
Sources and review date
Check the facts that can change.
Pricing, plans, limits, and integrations can change. These sources were reviewed on 14 July 2026.
Questions buyers ask
Common questions.
Is Reward Loyalty an enterprise rule engine like Capillary Loyalty+?
No. Reward Loyalty is a complete application with defined loyalty mechanics and roles. Capillary Loyalty+ supports a wider enterprise rule, promotion, reward, and multi-program model.
Why is there no cost table?
Capillary does not publish a price that supports a fair scenario. A quote needs the organization, member volume, channels, programs, integrations, implementation, support, and contract scope.
Which product fits an agency serving local businesses?
Reward Loyalty fits an agency that can host and support a defined application for isolated client businesses. Capillary Loyalty+ fits an enterprise implementation practice with deeper program and integration requirements.