Build a white-label client service around one maintained installation.
Reviewed 12 July 2026
An agency can operate one branded installation for separate client businesses. Each partner manages its own programs and data within the product scope, while the agency operates shared infrastructure, onboarding, updates, support, and administration.
The agency operating model and toolkit covers the service design. The multi-business guide explains the product boundary.
The installation operator brands the platform, domain, and shared member experience. Each partner brands its business details and loyalty programs. Source access allows deeper changes under the commercial license.
Branding does not supply client contracts, billing, hosting, onboarding, training, or support. Read the white-label operating guide.
Price the actual service: setup, program design, reward economics, hosting, mail, monitoring, updates, campaign work, reporting, support, and custom integration. Add margin after the delivery cost and support boundary are clear.
Do not copy an industry benchmark or assume each client needs the same package. Use a scoped offer and review it after real support and campaign data exists.
The agency operates the infrastructure and the client service. It owns server administration, mail, backups, monitoring, security, release deployment, onboarding, support, data-role documentation, and the business process around the product.
Reward Loyalty supplies the application and current documentation. It does not operate the agency’s production service.
