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Platform Overview

Understanding the structure and hierarchy of the loyalty platform

Dec 5, 2025

Welcome to the loyalty platform. This guide explains the core building blocks that make up the system and how they work together.

Platform Hierarchy

The platform is organized in a clear hierarchy:

Networks
  └── Clubs
        └── Loyalty Cards & Stamp Cards
              └── Rewards

Each level serves a specific purpose:

  • Networks — Top-level organization, typically representing a franchise or corporate group
  • Clubs — Individual business locations or brands within a network
  • Cards — Loyalty cards and stamp cards that customers collect
  • Rewards — What customers earn by participating

User Roles

The platform supports four types of users:

Administrators

Full platform control. Administrators can:

  • Manage all networks and clubs
  • Configure system settings
  • Create partner and manager accounts
  • Access all analytics and reports

Partners (Business Owners)

Business owners who run loyalty programs. Partners can:

  • Create and manage clubs
  • Design loyalty cards and stamp cards
  • Create rewards
  • Manage staff accounts
  • View business analytics

Staff Members

Point-of-sale employees. Staff can:

  • Scan customer QR codes
  • Award points and stamps
  • Process reward redemptions
  • View customer information

Customers (Members)

End users who participate in loyalty programs. Customers can:

  • Collect loyalty cards and stamp cards
  • Earn points and stamps
  • Redeem rewards
  • Track their progress

How It All Connects

Example Flow

  1. Administrator creates a network for a coffee chain
  2. Partner creates a club for their specific location
  3. Partner creates a loyalty card ("Buy 10, get 1 free")
  4. Customer discovers the card and starts collecting
  5. Staff scans customer's QR code and awards points
  6. Customer accumulates enough points
  7. Staff processes the reward redemption
  8. Customer receives their free coffee

Next Steps