Membership Tiers (For Business Owners)

Membership tiers transform your loyalty program from simple point accumulation into a status-driven engagement platform. Create levels like Bronze, Silver, Gold, and Platinum where members automatically progress based on their loyalty activity.

Why Use Tiers?

Tiers encourage repeat engagement by rewarding your best customers with visible status symbols and tangible benefits. Similar to airline frequent flyer programs, tiers create aspirational goals that motivate customers to spend more.

Benefits of tiers:

• Increased engagement: Customers work toward the next level
• Higher retention: VIP status creates emotional attachment
• Better rewards: Top customers get multiplied points and discounts
• Clear progression: Visual progress tracking motivates action

Before You Start

Create your loyalty cards and rewards first. Tiers enhance existing programs—they work best when you already have:

• At least one club created
• Active loyalty cards
• Members enrolled in your program

Creating Your First Tier

1. Go to Tiers in the partner sidebar (under Campaigns)
2. Click Create New Tier
3. Fill in the tier details across four tabs

Tab 1: Details

Level numbers determine tier hierarchy. Start at 0 for your base tier, then use 1, 2, 3 for higher tiers. Each club must have exactly one default tier.

Tab 2: Qualification

Set the requirements members must meet to unlock this tier:

Evaluation Mode determines how thresholds are checked:

At least one threshold must be set. Members are assigned to the highest tier they qualify for.

Tab 3: Benefits

Configure the rewards members receive at this tier:

Points multiplier must be ≥ 1.00. A 2.0× multiplier means a purchase that normally earns 100 points will earn 200 points.

Redemption discount must be between 0.00 and 1.00. A 0.05 discount means rewards cost 5% fewer points.

Tab 4: Appearance

Choose how the tier appears to members:

Use recognizable emojis and vibrant colors that work in both light and dark mode.

Common Tier Structures

Coffee Shop Example

Bronze is the default tier (all new members start here). Platinum offers double points on every purchase.

Restaurant Example

This structure uses spend thresholds instead of points. Elite members get 75% more points and 10% off all rewards.

How Tier Progression Works

Members are automatically evaluated after every transaction:

1. Customer makes a purchase or redeems a code
2. Transaction is processed and points are awarded
3. System checks member's qualifying stats (lifetime points, spend, transactions)
4. System finds the highest tier the member qualifies for
5. If different from current tier:
   • Member is upgraded (or downgraded if enabled)
   • New tier is assigned
   • Member receives email notification
   • Activity log entry is created

History is preserved. When a member's tier changes, the old assignment stays in the database (marked inactive) for audit purposes.

Best Practices

Tier Structure Design

Start with 3-4 tiers maximum. More tiers create confusion. Bronze, Silver, Gold, Platinum is a proven structure.

Make thresholds achievable but aspirational. If no one reaches your top tier, it's too exclusive. If everyone reaches it immediately, it's not special.

Increase benefits gradually. Each tier should feel meaningfully better than the last, but not so much that lower tiers feel worthless.

Icon and Color Selection

Use recognizable emojis:

• 🥉🥈🥇💎 (medals and gems)
• ⭐🌟✨ (stars)
• 👑💝🎁 (special symbols)

Choose vibrant, distinct colors:

• Bronze: #CD7F32 (warm brown)
• Silver: #64748B (slate gray)
• Gold: #FFD700 (bright gold)
• Platinum: #8B5CF6 (vibrant violet)

Related Topics

• Creating Cards — Design your loyalty program
• Managing Rewards — Set up redemption options
• Analytics — Track tier progression and engagement