Configuring Rewards (For Business Owners)

Rewards are what motivate customers to complete their stamp cards. Choose between automatic points credits or physical rewards, or combine both for maximum impact.

Reward Types

Points Rewards

Automatically credit loyalty points to customers when they complete their stamp card.

How it works:

1. Customer collects final stamp
2. System detects completion
3. Points are instantly credited to linked loyalty card
4. Customer receives notification
5. Stamp card resets for reuse

Best for:

• Integrating with existing loyalty programs
• Automated reward fulfillment
• Encouraging continued engagement
• Building long-term point balances

Example: Complete 10 stamps, receive 1,000 bonus points automatically.

Physical Rewards

Offer tangible items that customers claim in person at your location.

How it works:

1. Customer collects final stamp
2. "Collect Reward" button appears
3. Customer visits your location
4. Customer shows reward QR code
5. Staff scans code and gives reward
6. Stamp card resets for reuse

Best for:

• Free products or services
• Discount codes or vouchers
• Exclusive merchandise
• Special experiences

Example: Complete 10 stamps, get a free large coffee.

Mixed Rewards

Combine both points and physical rewards for double incentive.

How it works:

1. Customer completes stamp card
2. Points are auto-credited
3. Customer also receives "Collect Reward" button
4. Customer visits to claim physical item
5. Gets both benefits

Best for:

• High-value completion rewards
• Premium loyalty programs
• Maximum customer delight

Example: Complete 15 stamps, receive 1,500 points + free premium item.

Configuring Points Rewards

Setting Point Values

Field: Reward Points Range: 1-1,000,000

Determine how many points to award upon completion.

Calculation method:

Based on stamps required:

• 5 stamps → 500-750 points
• 10 stamps → 1,000-1,500 points
• 15 stamps → 1,500-2,500 points
• 20 stamps → 2,500-5,000 points

Based on average purchase: If customers spend $5 per stamp:

• 10 stamps = $50 total spent
• Reward: 1,000-2,000 points (2-4% value back)

Recommendations:

• Conservative: 100 points per stamp collected
• Standard: 150 points per stamp collected
• Generous: 200+ points per stamp collected

Example: 10-stamp card with 1,500 points = 150 points per stamp.

Selecting Linked Loyalty Card

Field: Reward Card Required: Yes (for points rewards)

Choose which loyalty card receives the points.

Options:

• All active loyalty cards in the same club
• Must be from the same club as the stamp card

Typical setup:

• Most businesses have one main loyalty card
• Select that card for all stamp card programs
• Points accumulate in one central balance

Multiple loyalty cards: If you have multiple loyalty cards:

• Create separate stamp cards for each
• Link each stamp card to its corresponding loyalty card
• Customers can participate in multiple programs

Auto-Credit Behavior

When a customer completes a stamp card with points rewards:

Immediate actions:

1. Points transaction created on loyalty card
2. Points added to customer balance
3. Transaction logged with source: "Stamp card completion"
4. Email notification sent to customer
5. Stamp card current stamps reset to 0
6. Customer can immediately start collecting again

Transaction details:

• Points amount
• Stamp card name
• Completion date
• Transaction ID for audit trail

No staff action required — Everything happens automatically.

Configuring Physical Rewards

Reward Description

Field: Reward Title Required: Recommended Character limit: 255

Name the physical reward clearly.

Examples:

• "Free Large Coffee"
• "20% Off Next Purchase"
• "Complimentary Dessert"
• "Free Product of Your Choice"

Tips:

• Be specific about what's included
• Mention size/value if applicable
• Use enticing language

Field: Reward Description Required: Recommended Character limit: 1,000

Provide detailed information about the reward.

Example: "Enjoy any large coffee of your choice, including all specialty drinks, seasonal favorites, and premium add-ons. Valid for one-time use. Cannot be combined with other offers."

Include:

• What's included
• Any restrictions
• Expiration (if applicable)
• How to claim

Claim Requirements

Requires Physical Claim Default: Checked (for physical rewards)

Checked: Customer must show reward QR code to staff Unchecked: Reward is informational only

Always check this for physical rewards that require staff fulfillment.

Requires Staff for Reward Default: Checked

Checked: Only staff can process the redemption Unchecked: Customer can self-redeem (future feature)

Keep checked for now—all physical rewards require staff confirmation.

Fulfillment Process

When a customer claims a physical reward:

Customer side:

1. Opens completed stamp card
2. Taps "Collect Reward"
3. Shows reward QR code to staff

Staff side:

1. Scans customer's reward QR code
2. Sees reward details on screen
3. Retrieves physical item
4. Confirms reward given
5. Clicks "Confirm Reward Claimed"

System actions:

1. Pending rewards decremented
2. Stamp card reset to 0
3. Redemption transaction logged
4. Customer receives confirmation

Reward Value Guidelines

Determining Reward Value

Calculate the value of stamps collected to set appropriate rewards:

Example calculation:

• Stamps required: 10
• Average purchase per stamp: $5
• Total customer spend: $50

Reward value recommendations:

• 5-10% return: $2.50-$5 value
• 10-15% return: $5-$7.50 value
• 15-20% return: $7.50-$10 value
• 20%+ return: $10+ value (very generous)

Standard practice: 10-15% return on total spend.

Points Reward Values

If your loyalty program uses 100 points = $1:

Example:

• 10 stamps × $5 average = $50 spent
• 15% return = $7.50 value
• Reward: 750 points

Adjust based on:

• Your point-to-dollar ratio
• Desired generosity level
• Competitive landscape
• Customer lifetime value

Physical Reward Values

Free product: Use your actual cost, not retail price.

Example:

• Coffee retail: $5
• Coffee cost: $1.50
• 10 stamps × $5 = $50 spent
• Reward cost: $1.50 (3% of spend)
• Perceived value: $5 (10% of spend)

This creates high perceived value at low actual cost.

Discount rewards: Percentage discounts on next purchase.

Example:

• 20% off next purchase
• Average purchase: $25
• Discount value: $5
• 10 stamps × $5 = $50 spent
• Return: 10%

Combining Rewards with Other Features

Stamp Cards + Loyalty Cards

Scenario: Customer has both programs

Stamp card completion:

• Awards bonus points
• Points add to loyalty card balance
• Points count toward tier progression
• Customer benefits from both systems

Example flow:

1. Customer completes 10-stamp card
2. Receives 1,000 bonus points
3. Points push customer to next tier
4. Customer now earns 1.5× on future purchases
5. Compound benefits increase engagement

Multiple Stamp Cards

Offer different stamp cards with different rewards:

Coffee Card:

• 10 stamps → Free coffee
• Quick completion, frequent reward

Pastry Card:

• 5 stamps → Free pastry
• Even quicker, smaller reward

VIP Card:

• 20 stamps → Premium gift + 5,000 points
• Longer commitment, exclusive reward

Customers can participate in all simultaneously.

Reward Best Practices

Make Rewards Desirable

Offer what customers want:

• Survey customers about preferred rewards
• Analyze redemption rates
• Test different reward types
• Adjust based on feedback

Popular reward types:

• Free versions of best-selling items
• Significant discounts (20%+)
• Exclusive or limited-edition items
• Experiential rewards (VIP events)

Keep Rewards Achievable

Balance effort and reward:

• Too easy: Devalues the reward
• Too hard: Customers give up

Sweet spot:

• Completable in 2-4 weeks with regular purchases
• Requires 5-15 stamps for most programs
• Reward value = 10-15% of total spend

Communicate Value Clearly

In reward descriptions:

• State exact value if applicable
• Highlight exclusivity
• Mention any premium features
• Create excitement

Example: "Free Large Premium Coffee (normally $6.50) - Choose any specialty drink including seasonal favorites and premium add-ons!"

Test and Iterate

Monitor metrics:

• Enrollment rate
• Completion rate
• Time to completion
• Redemption rate

Adjust if needed:

• Low enrollment: Increase reward value or visibility
• Low completion: Reduce stamps required
• Slow completion: Lower minimum purchase
• Low redemption: Simplify claim process

Troubleshooting Reward Configuration

"Reward card not found"

Cause: Selected loyalty card was deleted Solution: Choose an active loyalty card from the dropdown

"Points must be greater than zero"

Cause: Entered 0 or negative points Solution: Enter a positive point value (minimum 1)

"Cannot change reward type after redemptions"

Cause: Customers have already redeemed rewards Solution: Create a new stamp card program instead of editing

"Reward not being credited"

Possible causes:

• Loyalty card is inactive
• Customer doesn't have loyalty card enrollment
• Technical issue

Solution: Verify loyalty card status and customer enrollment

Next Steps

• Designing Your Cards — Visual customization
• Monitoring Performance — Track reward redemptions
• Best Practices — Optimize your programs