Creating Rewards.
Define what customers can earn with their points
Rewards are the incentives that make your loyalty program valuable. Customers save points to redeem them for rewards you define.
Before Creating Cards
Create your rewards before creating loyalty cards. When you build a card, you'll select which rewards it offers.
Creating a Reward
- Go to Rewards in the partner sidebar
- Click Create Reward
- Fill in the details:
| Field | Description |
|---|---|
| Name | What the reward is called (e.g., "Free Coffee") |
| Description | Details about the reward |
| Points Required | How many points to redeem |
| Active | Whether this reward is currently available |
- Click Save
Reward Examples
Coffee Shop:
- Free Small Coffee — 50 points
- Free Large Coffee — 80 points
- Free Pastry — 100 points
Restaurant:
- Free Appetizer — 150 points
- 10% Off — 100 points
- Free Dessert — 200 points
Retail Store:
- $5 Store Credit — 100 points
- $10 Store Credit — 180 points
- 15% Off Purchase — 250 points
Setting Point Values
Consider your average transaction and desired redemption frequency:
Low threshold (50-100 points): Customers redeem often. Good for frequent, low-value purchases.
Medium threshold (150-300 points): Balance between accessibility and value. Works for most businesses.
High threshold (500+ points): Premium rewards for loyal customers. Creates aspirational goals.
Multiple Tiers
Offer rewards at different point levels. This gives customers choices:
- Quick wins (low points) keep them engaged
- Premium rewards (high points) give them something to save for
Editing Rewards
Changes to rewards take effect immediately:
- Increasing points: Existing balances still work toward the new threshold
- Decreasing points: Customers closer to redemption can claim sooner
- Deactivating: Reward no longer appears, but previously redeemed rewards stay in history
Shopify Discount Settings
⚠️ Alpha Feature: Shopify settings require the integrations feature to be enabled.
If you have a Shopify integration connected, you can configure how rewards appear in your Shopify storefront widget:
| Setting | Description |
|---|---|
| Enabled for Shopify | Allow this reward to be redeemed via the Shopify storefront widget |
| Discount Type | Percentage off or fixed amount |
| Discount Value | The discount amount (e.g., 10 for 10% or $10) |
| Code Prefix | Prefix for generated discount codes (e.g., "REWARD") |
When a customer redeems a reward through the widget, a Shopify discount code is automatically generated and applied to their cart.
Example Setup:
- Reward: $5 Off Any Purchase
- Points Required: 500
- Discount Type: Fixed amount
- Discount Value: 5
- Code Prefix: LOYALTY
When redeemed on Shopify, the customer receives a code like LOYALTY-ABC123 for $5 off.
Configure these settings in the Shopify tab when editing a reward. See Shopify Settings for details.
Best Practices
Be specific. "Free Medium Latte" is better than "Free Drink."
Price competitively. Points should feel valuable. If rewards cost too many points, customers lose interest.
Update seasonally. Special rewards during holidays drive engagement.
Consider Shopify redemption. If you have a Shopify store connected, configure Shopify discount settings so customers can redeem rewards directly during checkout.