Monitoring Performance (For Business Owners)

Track your stamp card program performance with detailed analytics and insights. Monitor enrollments, completion rates, and customer engagement to optimize your programs.

Accessing Performance Data

Stamp Cards List View

Navigate to Stamp Cards in the partner sidebar to see all your programs.

Columns displayed:

• Name/Title — Program identification
• Stamps Required — Completion threshold
• Active Status — Currently accepting stamps
• Total Enrollments — Unique customers enrolled
• Created Date — When program launched

Click any program name to view detailed statistics.

Key Performance Metrics

Total Enrollments

What it measures: Unique customers who have received at least one stamp

Good performance:

• New program: 10-20% of active customer base in first month
• Established program: 30-50% of active customers
• Featured program: 50%+ of active customers

Low enrollments indicate:

• Poor visibility (enable homepage display)
• Unclear value proposition (improve descriptions)
• Unappealing reward (increase value)
• High barriers (lower minimum purchase)

Active Enrollments

What it measures: Customers currently collecting stamps (not yet completed)

Calculation: Total enrollments - Completed cards

Healthy ratio:

• 60-80% of enrollments should be active
• 20-40% should have completed at least once

High active percentage (90%+):

• Stamps required may be too high
• Customers losing interest before completion
• Minimum purchase too restrictive

Low active percentage (30%-):

• Very successful program
• Quick completion cycle
• High repeat participation

Total Stamps Awarded

What it measures: All stamps given across all customers

Use for:

• Understanding program activity level
• Calculating average stamps per customer
• Identifying engagement trends

Calculation examples:

• 100 enrollments × 7 average stamps = 700 total stamps
• High number indicates strong engagement

Total Completions

What it measures: How many times customers have completed the card

Includes:

• First-time completions
• Repeat completions by same customers
• All historical completions

Success indicators:

• Completion rate: 40-60% is healthy
• Repeat completions: 20-30% complete multiple times

Completion Rate

What it measures: Percentage of enrollments that have completed at least once

Formula: (Customers who completed / Total enrollments) × 100

Benchmarks:

• Excellent: 60%+ completion rate
• Good: 40-60% completion rate
• Average: 25-40% completion rate
• Poor: <25% completion rate

Improving low completion rates:

• Reduce stamps required
• Lower minimum purchase amount
• Remove or increase daily limits
• Extend validity period
• Increase reward value

Average Progress

What it measures: Mean percentage completion across all active enrollments

Interpretation:

• 67% average: Most customers are 2/3 through their cards
• 30% average: Customers losing interest early
• 90% average: Customers very close to completion

Use this to:

• Identify drop-off points
• Time promotional campaigns
• Send targeted encouragement

Viewing Customer-Level Data

Members List Integration

Navigate to Members to see stamp card participation:

Stamp Cards column shows:

• Which programs each customer is enrolled in
• Current progress for each card
• Quick link to transaction history

Click customer name to view full profile including all stamp card activity.

Transaction History

For each customer enrollment, view:

Access: Members → Select customer → Click stamp card name

Information displayed:

• All stamps earned (dates and times)
• Purchase amounts (if recorded)
• Staff member who added stamps
• Internal notes
• Before/after stamp counts
• Completion events
• Reward redemptions

Use for:

• Customer service inquiries
• Dispute resolution
• Understanding customer behavior
• Identifying patterns

Time-Based Analysis

Completion Time

Track how long customers take to complete cards:

Fast completion (1-2 weeks):

• Frequent customers
• Low stamp requirements
• High engagement

Medium completion (3-6 weeks):

• Regular customers
• Standard programs
• Healthy engagement

Slow completion (2+ months):

• Infrequent customers
• High stamp requirements
• May indicate barriers

Optimize based on goals:

• Want faster completion? Reduce stamps required
• Want longer engagement? Increase stamps required

Enrollment Trends

Monitor when customers join:

Launch spike:

• High enrollments in first week
• Normal for new programs

Steady growth:

• Consistent enrollments over time
• Indicates sustainable program

Declining enrollments:

• Fewer new customers joining
• May need refresh or promotion

Seasonal patterns:

• Higher enrollments during busy seasons
• Use validity periods for seasonal programs

Comparing Programs

If you have multiple stamp card programs:

Side-by-Side Comparison

Metrics to compare:

• Enrollment rates
• Completion rates
• Average time to completion
• Repeat participation

Example comparison:

Insights:

• Pastry Card: Quick wins, high completion
• Coffee Card: Popular, good completion
• VIP Card: Exclusive, longer commitment

Best Performers

Identify your most successful programs:

High enrollment + High completion:

• Perfect program design
• Replicate for other offerings

High enrollment + Low completion:

• Great initial appeal
• Reduce barriers to completion

Low enrollment + High completion:

• Niche appeal
• Increase visibility

Low enrollment + Low completion:

• Needs major revision or retirement

Export and Reporting

Exporting Data

To export stamp card data:

1. Navigate to Stamp Cards list
2. Apply any filters if needed
3. Click Export button
4. Select CSV format
5. Download file

Export includes:

• All program details
• Enrollment statistics
• Completion data
• Created dates
• Active status

Use exports for:

• Executive reporting
• Trend analysis
• External analytics tools
• Historical records

Custom Reports

Combine stamp card data with other metrics:

Customer lifetime value:

• Customers with stamp cards vs without
• Impact on overall spend
• Retention rates

Cross-program participation:

• Customers in both loyalty cards and stamp cards
• Combined engagement levels
• Total rewards earned

Optimization Strategies

Based on Enrollment Data

Low enrollments:

• Enable homepage visibility
• Train staff to mention program
• Create in-store signage
• Send email announcements
• Improve reward value

High enrollments:

• Program is working well
• Consider creating similar programs
• Maintain current strategy

Based on Completion Data

Low completion rates:

• Reduce stamps required
• Lower minimum purchase
• Increase reward value
• Remove restrictive limits
• Extend validity period

High completion rates:

• Program is successful
• Consider increasing stamps for higher-value rewards
• Create premium tier programs

Based on Time Data

Slow completion:

• Send reminder notifications
• Offer bonus stamp promotions
• Reduce barriers
• Increase reward appeal

Fast completion:

• Program is highly engaging
• Ensure rewards are sustainable
• Monitor for abuse

Monitoring Best Practices

Check metrics weekly: Regular monitoring helps catch issues early.

Set performance goals: Define targets for enrollments and completions.

Compare to benchmarks: Measure against industry standards and your other programs.

Act on insights: Use data to make informed program adjustments.

Track changes: Monitor impact of modifications you make.

Celebrate successes: Share positive results with your team.

Troubleshooting Performance Issues

"No enrollments after launch"

Possible causes:

• Program not visible
• Unclear value proposition
• Staff not aware

Solutions:

• Enable homepage visibility
• Improve descriptions
• Train staff
• Promote actively

"High enrollments but no completions"

Possible causes:

• Too many stamps required
• Minimum purchase too high
• Daily limits too restrictive

Solutions:

• Reduce stamps required
• Lower minimum purchase
• Remove or adjust limits

"Completions but no repeat participation"

Possible causes:

• Reward not compelling enough
• Card didn't reset properly
• Customers unaware they can continue

Solutions:

• Increase reward value
• Verify technical functionality
• Communicate reusability

Next Steps

• Managing Transactions — View and manage customer stamp history
• Best Practices — Optimize based on performance data
• Configuring Rewards — Adjust rewards based on insights