Who Is This For?
Understanding the business models Reward Loyalty supports and setting realistic expectations.
💡 The short answer: Reward Loyalty is loyalty program infrastructure — the technology layer. How you monetize it depends on your business model.
This guide explains who Reward Loyalty is designed for, how different businesses use it, and why we don't include built-in payment processing or subscription billing.
The Business Models
1. Single Business Owner
You run a business and want to reward your customers.
A coffee shop, salon, restaurant, gym, or retail store that wants to increase repeat visits and customer retention.
How it works:
- Install Reward Loyalty on your hosting
- Create your loyalty cards, stamp cards, and rewards
- Customers scan QR codes to earn and redeem
Monetization: You don't charge for the loyalty program — it's a marketing tool that drives repeat business. The ROI comes from increased customer visits and higher lifetime value.
License needed: Regular ($99)
2. Freelancer / Developer Building for a Client
A client hired you to set up a loyalty program for their business.
You're a developer, freelancer, or digital marketer who offers loyalty programs as a service to local businesses.
How it works:
- Purchase a Regular license for the client
- Install on the client's hosting (or hosting you manage for them)
- Configure the system and hand over admin credentials
- Bill the client for your setup/customization work
Monetization: Charge your client for the installation, customization, and ongoing maintenance. Typical rates: $500-5,000+ depending on scope.
License needed: One Regular license ($99) per client installation
3. Agency with Multiple Clients
You serve multiple businesses who each want their own loyalty system.
You're an agency or consultancy that offers loyalty programs to multiple clients, each with their own independent installation.
How it works:
- Each client gets their own Reward Loyalty installation
- Each installation is completely separate (different database, different domain)
- You manage each client's installation or hand over credentials
- Invoice clients for setup, hosting, and maintenance
Monetization:
- Setup fee: $500-2,000 per client
- Monthly management: $50-200/month per client
- Hosting markup: Include hosting costs in your monthly fee
License needed: One Regular license ($99) per client installation
4. Network Operator / Business Association
You want to provide loyalty programs to a network of businesses from one installation.
You're a business association (e.g., a shopping district, franchise, or cooperative) that wants to offer loyalty as a benefit to member businesses.
How it works:
- One installation of Reward Loyalty
- You (as Admin) create a Partner account for each member business
- Each Partner manages their own loyalty cards, rewards, and staff
- Partners can only see their own data — multi-tenant by design
- You invoice members through your existing billing relationship
Monetization:
- Monthly membership fee that includes loyalty program access
- Tiered pricing based on number of locations or program features
- Bundle with other services you already provide
Why this works: You already have a billing relationship with these businesses. They pay you membership dues, advertising fees, or service fees. The loyalty program is an additional benefit or premium feature.
License needed: One Extended license ($349)
5. White-Label Agency
You resell loyalty programs under your own brand to clients.
You're an agency that wants to offer "your" loyalty platform to clients without them knowing you're using Reward Loyalty.
How it works:
- One installation with your branding
- Create Partner accounts for each client business
- Clients access "your" platform at your domain
- Invoice clients monthly for the service
Monetization:
- Monthly subscription: $49-199/month per client
- Tiered plans based on features (number of cards, staff accounts, analytics)
- White-glove setup and onboarding fees
Why this works: You're selling a managed service, not software. Clients pay for convenience, support, and the fact that you handle everything.
License needed: One Extended license ($349)
Why We Don't Include SaaS Billing
You might be wondering: "Why isn't there built-in Stripe billing, subscription management, and plan limitations?"
The Honest Answer
We were among the first to offer "SaaS scripts" on CodeCanyon. Here's what we learned:
Support shifts away from the product.
When you add payment processing, your support tickets become:
- "My card was declined"
- "I was charged twice"
- "How do I cancel my subscription?"
- "My customer's payment failed"
- "Can you help me set up tax invoices for Europe?"
You become a payment platform consultant, not a loyalty software provider.
You become part of your buyer's customer service.
When someone builds a SaaS on your script, every bug becomes urgent because their customers are paying. Every feature request is critical because they're competing with established players. The expectations are those of a custom development agency, but at script prices.
Very few actually succeed, but those who do need enterprise-level support.
Out of thousands of SaaS script buyers, perhaps 1% build something with paying customers. That 1% then requires more support than the other 99% combined — because now it's their business.
Products need to mature first.
Building reliable subscription billing with proper tax handling, invoice generation, failed payment recovery, plan upgrades/downgrades, proration, and multi-currency support is its own product. Bolting it onto a loyalty platform creates two half-baked products instead of one excellent one.
The race to the bottom.
SaaS scripts compete on "most features for cheapest price." This leads to bloated, buggy, poorly documented software that nobody can actually run profitably.
The Reality of "Passive SaaS Income"
Let's be direct: You cannot buy a $349 script, launch it, and expect passive income while we provide enterprise-level support forever.
That math doesn't work for anyone.
If you truly want to build a SaaS loyalty platform with automated billing and 1,000+ paying customers:
- Hire a development team to build custom infrastructure
- Partner with a development agency for ongoing development
- Use Reward Loyalty as your foundation and build billing on top of it
- Budget appropriately — successful SaaS products require $50,000-500,000+ in development
We're not saying it's impossible. We're saying it requires significant investment beyond a script purchase.
What You're Actually Buying
When you purchase Reward Loyalty, you get:
| Included | Not Included |
|---|---|
| Complete loyalty card system | Automated subscription billing |
| Digital stamp cards | Payment gateway integration |
| Membership tiers | Plan/pricing limitations |
| Multi-tenant architecture | Automated invoicing |
| Full source code | Multi-currency tax handling |
| One-click updates | Stripe/PayPal/etc. integration |
| Lifetime updates | Customer self-service billing portal |
| 6 months support | Enterprise SLA support |
This is infrastructure, not a turnkey SaaS business.
Frequently Asked Questions
"But how do I collect money from businesses?"
The same way you already do:
- Send invoices via your accounting software (QuickBooks, Xero, FreshBooks)
- Set up recurring payments through your bank
- Use PayPal invoicing
- Collect membership dues through your association's existing billing
If you're an agency serving 10-50 clients, you don't need automated billing. You need reliable software and a spreadsheet.
"What if I want to build a real SaaS with automated billing?"
Great — you can still use Reward Loyalty as your foundation:
- Purchase an Extended license
- Integrate your preferred billing system (Stripe Billing, Paddle, etc.)
- Build plan limitations into the Partner role permissions
- Handle your own customer support at SaaS-appropriate pricing
This is a development project, not a plugin installation.
"Will you add SaaS billing features in the future?"
We don't promise timelines for features that don't exist. If and when we develop SaaS billing capabilities:
- It will be tested extensively before release
- The Extended license price will likely increase
- Existing Extended license holders will receive the update
Right now, the focus is on making the core loyalty features excellent.
"Is this product right for me?"
Yes, if you:
- Run a business and want loyalty programs for your customers
- Build software for clients and bill them directly
- Manage a network of businesses through an existing relationship
- Want to start small and scale based on actual demand
Probably not, if you:
- Expect fully automated SaaS billing out of the box
- Want to launch tomorrow and collect subscription payments next week
- Are unwilling to handle any billing/invoicing yourself
- Expect $349 to buy you a complete, mature SaaS business
Summary
| Business Model | How You Monetize | License |
|---|---|---|
| Single business | Increased customer retention | Regular |
| Freelancer/developer | Bill client for setup & maintenance | Regular (per client) |
| Agency, separate installs | Bill each client | Regular (per client) |
| Network operator | Invoice through existing relationship | Extended |
| White-label agency | Monthly managed service fee | Extended |
| Full SaaS with billing | Build on top, invoice at SaaS prices | Extended + custom dev |
Still Have Questions?
- Check the full documentation for technical details
- Try the demo to see the actual product
- Send a message for pre-sale questions
We'd rather you make an informed decision than buy something that doesn't fit your needs.